Lashes, brows and waxing Google Ads cost per click
Across the US, a typical lashes, brows and waxing campaign on Google Ads pays about $3.30 a click. That ranks 120 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$3.30
Cost per click, US
1.7 million
Searches a month, US
$1.20 to $5.70
Google's top-of-page bids for the same searches
By service
Clicks for waxing cost the most at $5.70, 3 times those for brows and permanent makeup at $1.90. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Waxing | $5.70 | 570,000 |
| Lashes | $2.20 | 410,000 |
| Brows and permanent makeup | $1.90 | 680,000 |
By state
A click costs the most in South Carolina at $4.50, 3 times one in Wyoming at $1.50. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $2.80 | 250,000 |
| Texas | $3.40 | 160,000 |
| Florida | $3.40 | 120,000 |
| New York | $2.70 | 110,000 |
| Georgia | $3.40 | 71,000 |
| Illinois | $3.30 | 61,000 |
| North Carolina | $3.60 | 52,000 |
| New Jersey | $2.70 | 51,000 |
| Pennsylvania | $3.30 | 51,000 |
| Ohio | $3.40 | 45,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| South Carolina | $4.50 |
| Idaho | $4.30 |
| Colorado | $4.00 |
| Kansas | $4.00 |
| Arkansas | $4.00 |
| Hawaii | $2.50 |
| South Dakota | $2.10 |
| Vermont | $1.70 |
| Alaska | $1.60 |
| Wyoming | $1.50 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| South Carolina | $4.50 | 27,000 |
| Idaho | $4.30 | 6,900 |
| Colorado | $4.00 | 32,000 |
| Kansas | $4.00 | 13,000 |
| Arkansas | $4.00 | 9,700 |
| Missouri | $3.80 | 21,000 |
| Arizona | $3.70 | 37,000 |
| Louisiana | $3.70 | 15,000 |
| North Carolina | $3.60 | 52,000 |
| Oregon | $3.60 | 18,000 |
| Utah | $3.60 | 18,000 |
| Massachusetts | $3.60 | 40,000 |
| Indiana | $3.60 | 25,000 |
| Nevada | $3.50 | 17,000 |
| Wisconsin | $3.50 | 20,000 |
| Iowa | $3.50 | 10,000 |
| Florida | $3.40 | 120,000 |
| Texas | $3.40 | 160,000 |
| Ohio | $3.40 | 45,000 |
| Georgia | $3.40 | 71,000 |
| Pennsylvania | $3.30 | 51,000 |
| District of Columbia | $3.30 | 6,500 |
| New Hampshire | $3.30 | 6,100 |
| Virginia | $3.30 | 42,000 |
| Washington | $3.30 | 42,000 |
| Michigan | $3.30 | 37,000 |
| Illinois | $3.30 | 61,000 |
| Kentucky | $3.20 | 13,000 |
| Maryland | $3.20 | 27,000 |
| Nebraska | $3.20 | 6,700 |
| Minnesota | $3.20 | 21,000 |
| New Mexico | $3.20 | 8,500 |
| Oklahoma | $3.20 | 13,000 |
| Maine | $3.10 | 4,800 |
| Tennessee | $3.10 | 29,000 |
| Connecticut | $3.00 | 17,000 |
| West Virginia | $3.00 | 4,900 |
| Mississippi | $3.00 | 7,900 |
| California | $2.80 | 250,000 |
| Alabama | $2.70 | 19,000 |
| New York | $2.70 | 110,000 |
| New Jersey | $2.70 | 51,000 |
| Rhode Island | $2.60 | 5,500 |
| North Dakota | $2.60 | 2,300 |
| Delaware | $2.60 | 4,400 |
| Montana | $2.50 | 3,300 |
| Hawaii | $2.50 | 7,800 |
| South Dakota | $2.10 | 2,400 |
| Vermont | $1.70 | 3,100 |
| Alaska | $1.60 | 3,200 |
| Wyoming | $1.50 | 1,800 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $1.20 to $5.70: what advertisers bid to show above the results. A typical campaign pays $3.30, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.
Searches peak in March, at 32% above November, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near lashes, brows and waxing
Just above and below in the ranking
- Equipment rental$3.50
- Dog boarding and daycare$3.50
- Summer camps$3.40
- Florist$3.30
- Martial arts$3.20
- Real estate agent$3.20
Others in personal care
- Funeral home$5.50
- Med spa$4.90
- Tattoo shop$3.00
- Massage and day spa$2.70
- Barber shop$2.40
- Hair salon$2.40
- Nail salon$1.90
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.