Guides
Whole topics on ads, search and websites, worked through end to end. Each one links to the answers and terms inside it.
Track only real leads: calls long enough to be a conversation and forms that were actually sent. Give each lead a dollar value from your own job prices, correct it when the lead turns out to be junk or becomes a job, and send those values to Google Ads. What your ads made is that value, set against spend.
Read the guideYour business should hold the top role on every account that keeps your history or reaches your customers: the ad accounts, Analytics, Tag Manager, Search Console, the Business Profile, the domain and the phone numbers. A provider gets a role inside your account, never an account of its own with your name on it. Check each one now.
Read the guide