Read what people actually searched
The words you target and the words people type are two different lists. Every week somebody goes down the second one and decides what to block, what to bid harder on, and what deserves an ad of its own.
Ad management for Google, Microsoft and Meta
We run the ads. You keep the account.
Search and social advertising, managed every week by the people who built it, for one flat percentage of what you spend. Whether you are already running ads or have never bought a click, the arrangement is the same.
- 20% of ad spend
- $500 a month is the least we charge
- Month to month
Where you are starting from
Two ways this starts, and we are fine with either.
Most of what is written about advertising assumes you already run it and already know the vocabulary. You do not need either to hire us.
You already run ads
We take it over without rebuilding what works
First we read the account and tell you what is in it, in plain English, before anything changes. Some of it will be fine and we will say so. The rest gets fixed in an order you agree to, so nothing you depend on goes dark in week one.
- You keep the account, the history and everything it has learned
- Nothing is switched off without telling you first
- If the account is in an agency's name, moving it to yours is step one
You have never run ads
We build it from nothing and start small on purpose
There is no advantage to launching everything at once. We start with the searches closest to somebody ready to buy, at a budget you are comfortable losing, and open the next thing only once the first one is working.
- The account is created in your name and on your card from day one
- One campaign first, not five underfunded ones
- You will be told what a realistic starting budget looks like before you commit to it
What we run
Three platforms, and an opinion about the order.
You do not need all of them, and starting on all of them at once is usually how a budget gets spread too thin to read.
People already looking for what you sell
This is where somebody types the thing they need and picks from what comes back. It is the most direct line between a stranger and a phone call, which is why it is almost always first.
Start here
Microsoft
The same intent, a smaller room
Bing runs the ads on Edge, which is the browser that arrives on a new Windows computer and never gets changed. The audience skews older and less price sensitive, and there is less competition bidding for it.
Usually month two or three
Meta
People who were not looking at all
Facebook and Instagram put you in front of somebody mid scroll. That is a different job from search and it is judged differently, so we fold it in once the searching side is working rather than running both blind.
Once search is steady
What the fee buys
The work is boring, it is weekly, and it is the whole job.
None of this is clever. Almost anyone could do it with the login and the time. The reason it does not get done is that it has to happen every week, forever, and you are busy running the business.
Listen to the calls
A lead that was a wrong number is not a lead. When a bad one comes in we work out which search produced it and block that word, so the same call does not get bought twice.
Write and test the ads
Headlines and descriptions run against each other. Keep what wins, cut what loses, write replacements for what got cut. This part never finishes.
Keep the structure tight
Different jobs are worth different amounts, so they should not share one budget and one price ceiling. Keeping them separated is what lets the money follow the work you actually want.
Filter what Google recommends
The platform will keep suggesting changes and its reps will phone you to suggest more. Some are worth doing. Deciding which is our job, not yours.
Report in numbers you already use
What went out, what came back, what changed and why. If a report needs a glossary to read, it is not a report.
How you check us
Clicks are easy to count. Customers are the part most accounts never measure.
An advertising platform can always tell you what a click cost. Whether that click became work is a question it cannot answer on its own, and until it can, judging an agency is guesswork. Setting that up is the first thing we do.
Week one
The phone starts reporting
The number shown on the website swaps to a tracking number for visitors who arrived from an ad. The same phone rings and nothing changes for the caller. A rule can require a call to run past sixty seconds before it counts, which helps cut the junk out.
First month
Leads get a value in real money
We listen and mark which enquiries were genuine, because somebody selling you something is not a lead. You say which became work and what they were worth. A phone call and a form then carry separate values, taken from your jobs rather than an industry average.
Month two to three
You read it yourself
With real values in the account, the instruction to the platform changes from find leads at this price, which is a target it can hit with rubbish, to bring back more than went in. The revenue sits in a column next to the spend and you can open it any time without asking us.
This takes weeks, not days
It depends on real enquiries arriving and on somebody telling us what they turned into. We would rather say that now than in week two.
There is no result number on this page
Any figure printed here would belong to another company in another market, and it would tell you nothing about yours.
Free audit
If there is already an account, we will read it for nothing.
Read only access, an hour of somebody's time, and then a walk through what is actually in there. Not a report generated by a tool.
Show me where my money is goingWhat gets checked
- Whether phone calls and form fills are being reported at all
- Which searches the budget is genuinely being spent on
- Settings switched on by default that quietly widen who sees the ads
- Whether anything is running that nobody wrote
Nothing is owed at the end of it. If the account is in decent shape, that is what we will tell you.
What it costs
20%of ad spend
That is the whole management fee. Spend $4,000 in a month and it is $800.
It is one rate because the work does not change with the size of the budget. Somebody is in the account every week either way.
Two separate payments. The ad spend goes from you straight to Google, Microsoft or Meta, on your own card. We never touch it, hold it, or mark it up. The 20% is the only thing you pay us.
- The same 20% on every platform
- Google, Microsoft and Meta. Run all three and the rate does not move.
- $500 a month is the least we charge
- So a smaller budget is not a reason we cannot work together. It stops mattering at $2,500 of ad spend, because 20% of $2,500 is $500. Above that it is just the 20%.
- Setup, no more than $1,000
- One time. Quoted exactly once the account has been looked at, and the ceiling holds whatever is found in there.
- Month to month
- No contract and no minimum term. We would rather have to earn it every month.
The objection you should raise
A percentage means we get paid more when you spend more. That is true and there is no point pretending otherwise. Two things keep it straight. You can leave at the end of any month, and the number reported on is what the ads brought back rather than what they cost. There is a point where the next dollar of budget stops paying for itself, and with real revenue in the account it is visible. When you reach it, you will be told.
Ownership
Fire us tomorrow and nothing moves.
Everything gets built inside your account, in your name, on your billing. The campaigns, the blocked word lists, the tracking, the values, and the history the platform has learned from your spend. It stays where it is, because it never lived anywhere else.
The question
The usual arrangement
Ours
Whose name is on the ad account
Theirs, with you as a guest
Yours. We are a user on it.
What happens when you leave
It goes with them, and whoever comes next starts at zero
Nothing. You keep the account and everything it has learned.
How the invoice reads
Fee and ad spend bundled into one number
Separate lines. You pay the platforms directly, at cost.
How long you are committed
Six or twelve months
Month to month.
An ad account is a cast iron pan. Looked after, it gets better with age. You should not have to hand yours back to change who is cooking.
The alternative is common enough to be worth naming. An agency builds your campaigns inside an account it owns, so the day you leave, everything that account learned walks out with it and the next agency starts from nothing. That is not a service, it is a lock.
Questions
The things people ask before they switch.
We already have an agency. Is switching painful?
Less than you think, because we are not rebuilding anything. If the account is already in your name, we get added as a user and the history stays intact. If it is in your current agency's name, getting it moved to you is the first thing we help with, and that is worth doing whether or not you hire us.
Read the full answerDo you have a minimum ad spend?
No minimum on the ad spend itself. There is a minimum management fee of $500 a month, and it stops mattering at $2,500 a month of ad spend, because 20% of $2,500 is $500. Above that it is just the 20%.
Read the full answerWhat is the difference between ad spend and your fee?
They are two separate payments to two separate places. Your ad spend goes from you straight to Google, Microsoft or Meta on your own card. Our fee is 20% of that spend and it is the only thing you pay us. Spend $4,000 in a month and Google bills you $4,000 while we bill you $800.
Read the full answerWho writes the ads and makes the creative?
We do. The same people running the account. Ad copy is part of management, not a separate line item, and creative work for Meta is scoped up front if it is needed.
Read the full answerHow often do we hear from you?
A short written update every month with what changed and what it did, plus a call whenever you want one. You also have live access to the account the entire time, so you never have to wait for a report to see what is happening.
Read the full answerWhat if it does not work?
You leave. Month to month is not a marketing line, it is the whole arrangement. You keep the account, the history, the creative, and the data.
Read the full answerStart with a conversation.
Tell us what you sell, where you sell it, and what you would like the phone to do. If there is already an ad account, we will read it first and go through it with you line by line before anybody talks about money.
If advertising is not the right thing for you yet, that is a fine answer and you will get it for free.
Month to month. The ad account stays in your name.