Nail salon Google Ads cost per click

Across the US, a typical nail salon campaign on Google Ads pays about $1.90 a click. That ranks 139 of the 146 kinds of business measured here, where the one in the middle pays $5.40.

$1.90

Cost per click, US

6.3 million

Searches a month, US

$0.50 to $1.90

Google's top-of-page bids for the same searches

Work out your budget

By state

A click costs the most in Arizona at $3.40, 4.5 times one in Delaware at $0.80. The same searches cost more where more businesses bid on them and each customer is worth more.

Where people search most

Nail salon Google Ads cost per click in the ten states with the most searches
State	Cost per click	Searches a month
California	$2.00	750,000
Texas	$2.10	670,000
Florida	$2.20	650,000
New York	$1.50	580,000
North Carolina	$1.50	260,000
Georgia	$1.80	260,000
New Jersey	$1.40	240,000
Illinois	$1.50	210,000
Pennsylvania	$1.30	200,000
Virginia	$1.50	170,000

Dearest and cheapest

Nail salon Google Ads cost per click, the dearest and cheapest states
State	Cost per click
Arizona	$3.40
Nevada	$3.00
North Dakota	$2.50
Florida	$2.20
Louisiana	$2.20
Connecticut	$1.20
New Mexico	$1.10
Rhode Island	$1.00
Maine	$0.90
Delaware	$0.80

Every state with enough searches (51)

Nail salon Google Ads cost per click by state, dearest first
State	Cost per click	Searches a month
Arizona	$3.40	150,000
Nevada	$3.00	67,000
North Dakota	$2.50	7,700
Florida	$2.20	650,000
Louisiana	$2.20	65,000
Oregon	$2.10	74,000
Texas	$2.10	670,000
Alaska	$2.00	8,500
California	$2.00	750,000
Tennessee	$2.00	120,000
District of Columbia	$2.00	41,000
Utah	$1.90	58,000
Nebraska	$1.90	26,000
Wyoming	$1.90	5,900
Georgia	$1.80	260,000
Indiana	$1.80	92,000
West Virginia	$1.80	17,000
Oklahoma	$1.80	47,000
Mississippi	$1.70	28,000
Montana	$1.70	11,000
South Carolina	$1.70	110,000
Colorado	$1.70	150,000
Missouri	$1.70	87,000
Alabama	$1.60	76,000
Wisconsin	$1.60	77,000
Washington	$1.60	160,000
Idaho	$1.60	30,000
South Dakota	$1.60	8,100
Kansas	$1.60	38,000
Illinois	$1.50	210,000
Maryland	$1.50	140,000
North Carolina	$1.50	260,000
Ohio	$1.50	130,000
Vermont	$1.50	9,000
Virginia	$1.50	170,000
New York	$1.50	580,000
New Jersey	$1.40	240,000
Kentucky	$1.40	56,000
Arkansas	$1.40	29,000
Hawaii	$1.40	29,000
Michigan	$1.40	110,000
Pennsylvania	$1.30	200,000
Minnesota	$1.30	79,000
Massachusetts	$1.20	140,000
New Hampshire	$1.20	22,000
Iowa	$1.20	34,000
Connecticut	$1.20	71,000
New Mexico	$1.10	33,000
Rhode Island	$1.00	17,000
Maine	$0.90	20,000
Delaware	$0.80	20,000

Against Google's own bids

Keyword Planner puts the top-of-page bids for these searches at $0.50 to $1.90: what advertisers bid to show above the results. A typical campaign pays $1.90, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.

No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.

Searches peak in July, at 56% above January, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.

Priced near nail salon

Just above and below in the ranking

Others in personal care

All 146 businesses, ranked

Where the figures come from

Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.

Bringing your own cost per click down starts in the account:

Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.