Microsoft Ads
The same searches as Google, on Bing, Yahoo and DuckDuckGo.
Search ads across Microsoft's network, run beside your Google account.
Where the ads show
One account reaches several search engines and Microsoft's own apps.
Bing
Built into Windows and the Edge browser.
Yahoo, AOL and DuckDuckGo
Their search ads come from Microsoft.
Copilot
Ads beside Microsoft's AI answers.
MSN, Edge and Outlook
Display ads on Microsoft's own sites and apps.
Where the opportunity is
Fewer businesses advertise on Microsoft than on Google.
The same searches
People looking for what you sell, on another engine.
An older audience
Many search from a work computer.
LinkedIn targeting
Reach searchers by company, industry or job.
Whether it fits
Worth adding for some businesses, not for others.
Worth it when
- Your Google account already works.
- Your customers skew older or search from a desk.
- Google clicks in your trade are expensive.
- You sell to businesses.
Not yet when
- Your Google budget is still small.
- Your area has too few searches to learn from.
- Nobody will check it for junk clicks.
How we run it
It starts as a copy of your Google account, then is tuned on its own.
Imported from Google
You do not pay to learn the basics twice.
Calls tracked separately
Microsoft cannot count calls from its own ads.
Its own conversion tag
Bing forms and bookings count where its bidding learns.
Checked for junk clicks
Microsoft filters bad clicks less than Google does.
Reported beside Google
If it does not pay for itself, we turn it off.
Find out whether Microsoft Ads fits your business.
We will say whether it is worth adding now, later, or not at all.