Free marketing and website tools
Practical utilities for checking the numbers behind a campaign and preparing the details before it goes live. No account required.
Directory
Start with the job in front of you.
33 tools available
Ad budget and planning tools
Lead value calculatorWork out what a lead is worth from the stages between a call and a paid job, and the most you can pay for one.Open tool Break-even ROAS calculatorFind the return on ad spend needed to cover contribution costs and retain a chosen per-order profit.Open tool Google Ads budget calculatorFind the monthly Google Ads budget for what you sell and where you sell it, and where more spending stops paying.Open tool Google Ads campaign plannerChoose campaigns for your business, see how to divide your budget, and get a practical starting plan with settings and prerequisites.Open tool ROI calculatorCalculate return on investment from entered costs and returns, or solve for a target ROI.Open tool
Tracking and link tools
Conversion tracking checkSend your quote form and tap your number in a real browser, without sending anything, and see which ad platforms hear about the lead.Open tool UTM builderTag a link for a post, email, text or flyer so Google Analytics shows where each visit came from.Open tool QR code generatorGenerate static QR codes locally and download sharp PNG or SVG files.Open tool
Pricing, margin and fee calculators
Margin calculatorCalculate gross profit, margin and markup, or work backwards from your target margin.Open tool Discount calculatorCalculate discounts, stacked savings and estimated totals, or find the discount between two prices.Open tool Stripe fee calculatorEstimate Stripe processing fees and the amount needed for a target net payment with editable rates.Open tool PayPal fee calculatorCalculate payment fees or the gross amount needed to receive a target net amount with editable assumptions.Open tool Etsy fee calculatorEstimate Etsy selling fees with scoped US assumptions, editable rates and a cost breakdown.Open tool
Website and search tools
Schema markup generatorBuild structured data for your website, validate fields, and export JSON-LD locally.Open tool Robots.txt generatorBuild crawler rule groups and sitemap declarations, then copy or download your robots.txt file.Open tool Open Graph generatorCreate escaped Open Graph and social card markup with an editable preview and local export.Open tool Favicon generatorCreate favicon files and website icon assets from your image in your browser.Open tool
Image tools
Image resizerResize and reframe images in your browser with control over dimensions and export format.Open tool WebP converterConvert images locally with control over output format and quality.Open tool Image compressorAdjust image quality and export format, compare file sizes, and download the result locally.Open tool PNG to JPG converterConvert PNG images to JPG locally with background and quality controls.Open tool
Instagram tools
Instagram image resizerResize and reframe images for Instagram with crop and fit controls and local exports.Open tool Instagram grid makerReframe an image, preview grid tiles and download a numbered image package locally.Open tool Instagram Reels safe zone checkerPreview images and videos with adjustable Reels and Story guides. Scrub, reframe, and export checked frames without uploading your media.Open tool Instagram engagement rate calculatorCalculate Instagram engagement rates from manually entered interactions and audience metrics.Open tool
Writing and text tools
Character counterCount characters, words and lines, distinguish Unicode counts, and check text against your own limit.Open tool Word counterCount words and explore text statistics, word frequency and estimated reading time locally.Open tool Text compareCompare two versions of text and inspect additions and removals in your browser.Open tool Case converterConvert text capitalization, preview the result, and restore your original locally.Open tool Fancy text generatorPreview styled Unicode text and copy your chosen style locally.Open tool
Invoice, email signature and receptionist tools
Invoice generatorBuild an invoice with line items, discounts and taxes, then preview and export it locally.Open tool Email signature generatorCreate an email signature with a live preview and copy or download its HTML.Open tool AI receptionist setup builderBuild a coordinated system prompt, routing rules, follow-up messages and test scenarios from your business policy. Entirely local.Open tool
How they work
Your working details stay in your browser.
LOCAL OPERATION
Calculations and URL building happen in your browser. Entered data is not sent or saved.
CLEAN START
Work is memory-only. Refreshing the page or leaving the tool clears it, and your inputs do not become part of a link.