Benchmarks

What running ads costs, worked out from the data named on each page and ranked, with the method at the foot of every benchmark.

Google Ads cost per click by industry

What a typical Google Ads campaign pays a click across the US for 146 kinds of business, ranked: $1.20 for bakery and custom cakes up to $21.10 for personal injury law. Figures run to August 2026.

Kinds of business measured: 146; Kinds of business measured
The middle of them: $5.40; The middle of them