Website development
A website you own, at a price you can see.
Most agencies will not quote you until you have sat through a call. We publish the number, show you what moves it, and hand you the repository at the end. If you leave, the site leaves with you.
- Migration and redirects mapped before launch
- Built for Core Web Vitals, not for a page builder
- Accessible to WCAG AA
Handover
Everything the site runs on
Launch day
Asset
Owner
- DomainRegistered in your business nameYou
- RepositoryThe code, in your accountYou
- HostingYour plan, moveable anywhereYou
- AnalyticsYour property, your historyYou
Handed over on launch day
Nothing here depends on us still being here. If you leave, all four leave with you.
Why nobody will quote you
Every web design quote is a different number, and none of them come with a reason.
Ask five agencies what a website costs and you will get five answers between a few hundred and tens of thousands, all of them after a discovery call. The spread is real, because the work genuinely varies. What is not real is the refusal to explain it. Here is what actually moves the number.
- 01
How many pages
The single biggest driver
A five page site and a fifty page site are different projects, not the same project at different sizes. Templates carry the marginal pages, structure carries the first few.
- 02
Whether the content exists
Usually the hidden cost
If copy, photography, and product data are ready, a build is fast. If they are not, writing them is most of the work and most of the calendar.
- 03
What it has to connect to
Booking, payments, inventory, CRM
A brochure site talks to nothing. The moment it books appointments, takes payment, or syncs stock, you are paying for integration and for the testing that has to follow it.
- 04
What is being replaced
Migration is not free
An existing site carries URLs, rankings, and history. Moving it without losing those is deliberate work. Skipping that work is how a redesign loses traffic.
How it is built
Built like software, because that is what it is.
The difference between a cheap site and an expensive one is almost never how it looks in a screenshot. It is whether it loads, whether search engines can read it, whether anyone with a screen reader can use it, and whether you can change it later without paying the person who made it.
Fast on the hardware people actually have
Built against Core Web Vitals rather than against a designer's laptop. Most page builder sites fail these because the builder ships its whole runtime to render a headline.
Readable by search engines
Server rendered, semantically structured, with the metadata and schema in place from the start. Retrofitting this later costs more than doing it once.
Accessible to WCAG AA
Real contrast ratios, real keyboard paths, real focus states. This is a legal exposure for a business, not a nice to have, and it takes attention rather than money.
Yours to leave with
The repository is in your name from the first commit. No proprietary builder, no license that dies with the relationship, no hosting you cannot move.
What it costs
The prices, before the call.
Fixed price for the build, so you know the number before you commit. If the scope genuinely changes, you get a new number in writing before any work starts, not a surprise on an invoice.
Draft prices, pending sign off
Starter
For a business that needs to exist properly online
$3,500 one time
- Up to 5 pages
- Written for you, not filled with placeholder text
- Contact and enquiry forms wired up
- Analytics and conversion tracking configured
- The repository in your name
Book 20 minutesTypically 3 to 4 weeks
Most businesses land here
Business
For a business the website has to actually sell for
$8,500 one time
- Up to 15 pages
- A CMS so you can edit without calling anyone
- Booking, payment, or CRM integration
- Migration from your existing site with redirects mapped
- Search and GEO groundwork built in
- Yours to host anywhere, with no licence to renew
Book 20 minutesTypically 5 to 8 weeks
Custom
For ecommerce, portals, and anything with real logic in it
From $18,000
- Ecommerce, customer portals, internal tools
- Custom integrations and data modelling
- Scoped and quoted in writing before anything starts
- Built by the same people who run your ads
- Documented well enough to hand to another developer
Talk it throughScoped first, always
Afterwards, if you want it
$250 a month
Hosting, updates, security patching, uptime monitoring, and small changes. Optional, cancellable, and not required to keep the site working. A site we build runs fine without us, which is the point.
Not included and never quietly added: domain registration, stock photography licences, and third party software your site depends on. Those are yours, in your name, billed by whoever provides them.
What we will not do
The four things that make a cheap website expensive later.
01
Build it on a page builder we control
You would be renting your own website, and the rent goes up.
02
Hold the domain or the hosting in our name
It is the oldest hostage in this industry. Yours from day one, always.
03
Redesign without mapping your redirects
This is how a new site loses the traffic the old one had. It is avoidable and it is our job to avoid it.
04
Bill you for a rebuild we caused
If we build something that does not work as specified, fixing it is not a change order.
Questions
The things people ask before they commit.
How long does it take?
Three to four weeks for a Starter build and five to eight for a Business build, assuming content is ready. The honest answer is that the calendar is usually set by how fast copy and photography arrive, not by how fast the site gets built. We will tell you which one is holding it up.
Read the full answerWhat if I already have a website?
Then migration is part of the job, not an extra. Your URLs, rankings, and history are assets you already paid for. We map redirects before launch so you keep them, which is the step most redesigns skip and then regret.
Read the full answerCan I edit it myself?
On the Business tier and above, yes, through a CMS. On Starter, small text changes are usually faster to ask us for than to learn a system for. We will say which one fits you rather than selling you the bigger one by default.
Read the full answerWhat happens if we stop working together?
Nothing happens to your site. The repository is already in your name, the hosting is already in your account, and the domain was never ours. You can hand the whole thing to another developer without asking us for anything.
Read the full answerDo you do the writing?
Yes, and it is included rather than an upsell. A site full of placeholder text that nobody replaced is worse than no site. If you would rather write it yourself, that is fine and it usually makes the build faster.
Read the full answerTwenty minutes, and you will know the number.
Tell us what the site has to do and roughly how many pages that takes. You will leave the call with a price and a timeline, not a proposal we send three days later.