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Martial arts Google Ads cost per click

Across the US, a typical martial arts campaign on Google Ads pays about $3.20 a click. That ranks 122 of the 146 kinds of business measured here, where the one in the middle pays $5.40.

$3.20

Cost per click, US

1 million

Searches a month, US

$1.20 to $4.70

Google's top-of-page bids for the same searches

By service

Clicks for kids classes cost the most at $3.60, 14% more than those for adult classes at $3.10. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.

Martial arts Google Ads cost per click by service, US
ServiceCost per clickSearches a month
Kids classes$3.60170,000
Adult classes$3.10880,000

By state

A click costs the most in Colorado at $5.30, 4 times one in Vermont at $1.30. The same searches cost more where more businesses bid on them and each customer is worth more.

Where people search most

Martial arts Google Ads cost per click in the ten states with the most searches
StateCost per clickSearches a month
California$3.20160,000
Texas$3.20110,000
Florida$3.3085,000
New York$2.9077,000
New Jersey$2.8038,000
Georgia$3.5038,000
Illinois$3.1037,000
Pennsylvania$2.4034,000
North Carolina$2.5032,000
Virginia$3.1030,000

Dearest and cheapest

Martial arts Google Ads cost per click, the dearest and cheapest states
StateCost per click
Colorado$5.30
Montana$4.50
Mississippi$4.10
Louisiana$4.00
Arizona$3.90
North Dakota$1.70
South Dakota$1.50
West Virginia$1.50
Wyoming$1.40
Vermont$1.30
Every state with enough searches (51)
Martial arts Google Ads cost per click by state, dearest first
StateCost per clickSearches a month
Colorado$5.3021,000
Montana$4.501,900
Mississippi$4.103,900
Louisiana$4.008,800
Arizona$3.9026,000
Maryland$3.6021,000
Massachusetts$3.5025,000
Georgia$3.5038,000
Washington$3.4029,000
Oregon$3.4013,000
Tennessee$3.4016,000
Idaho$3.405,200
New Hampshire$3.304,200
Florida$3.3085,000
Texas$3.20110,000
California$3.20160,000
Virginia$3.1030,000
Illinois$3.1037,000
Michigan$3.1022,000
Connecticut$3.0011,000
Utah$3.0010,000
Kansas$3.006,100
Alabama$2.908,400
New York$2.9077,000
Ohio$2.9026,000
New Jersey$2.8038,000
Missouri$2.8014,000
Nebraska$2.803,400
District of Columbia$2.804,000
Nevada$2.7013,000
Kentucky$2.708,600
Iowa$2.705,300
South Carolina$2.7012,000
Rhode Island$2.603,100
Maine$2.502,600
North Carolina$2.5032,000
Arkansas$2.504,900
Minnesota$2.5012,000
Alaska$2.401,400
Pennsylvania$2.4034,000
Indiana$2.3015,000
Delaware$2.302,700
Oklahoma$2.308,600
Hawaii$2.006,100
Wisconsin$2.0010,000
New Mexico$1.904,300
North Dakota$1.701,200
South Dakota$1.501,400
West Virginia$1.502,800
Wyoming$1.401,000
Vermont$1.301,600

Against Google's own bids

Keyword Planner puts the top-of-page bids for these searches at $1.20 to $4.70: what advertisers bid to show above the results. A typical campaign pays $3.20, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.

No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.

Priced near martial arts

Where the figures come from

Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.

Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.