Questions
Every question we get asked before someone hires us, answered in writing. 17 answers so far, each with its own full page.
Less than you think, because we are not rebuilding anything. If the account is already in your name, we get added as a user and the history stays intact. If it is in your current agency's name, getting it moved to you is the first thing we help with, and that is worth doing whether or not you hire us.
Read the full answerNo minimum on the ad spend itself. There is a minimum management fee of $500 a month, and it stops mattering at $2,500 a month of ad spend, because 20% of $2,500 is $500. Above that it is just the 20%.
Read the full answerThey are two separate payments to two separate places. Your ad spend goes from you straight to Google, Microsoft or Meta on your own card. Our fee is 20% of that spend and it is the only thing you pay us. Spend $4,000 in a month and Google bills you $4,000 while we bill you $800.
Read the full answerWe do. The same people running the account. Ad copy is part of management, not a separate line item, and creative work for Meta is scoped up front if it is needed.
Read the full answerA short written update every month with what changed and what it did, plus a call whenever you want one. You also have live access to the account the entire time, so you never have to wait for a report to see what is happening.
Read the full answerYou leave. Month to month is not a marketing line, it is the whole arrangement. You keep the account, the history, the creative, and the data.
Read the full answerSome will, some will not. We do not coach it to pretend to be human. If a caller asks, it says what it is. What matters to them is that somebody picked up and got the job booked instead of a voicemail beep.
Read the full answerIt escalates on your rules. That can mean transferring to a person, taking a detailed message and texting it to you immediately, or flagging the call as urgent. You decide where the line sits.
Read the full answerThat is the point. It books into your existing calendar rather than making you run a second one. If your scheduling system is unusual, we build the integration. That is the part most vendors will not do.
Read the full answerYou do. We can port your existing number or provision a new one in your name. If you leave, the number leaves with you, along with your call history.
Read the full answerNo. Month to month, the same as everything else we do. If it stops earning its keep, you cancel.
Read the full answerUsually days, not months. We need your hours, services, common questions, and calendar access. We build it, you listen to it, and we tune it before it ever answers a real customer.
Read the full answerThree to four weeks for a Starter build and five to eight for a Business build, assuming content is ready. The honest answer is that the calendar is usually set by how fast copy and photography arrive, not by how fast the site gets built. We will tell you which one is holding it up.
Read the full answerThen migration is part of the job, not an extra. Your URLs, rankings, and history are assets you already paid for. We map redirects before launch so you keep them, which is the step most redesigns skip and then regret.
Read the full answerOn the Business tier and above, yes, through a CMS. On Starter, small text changes are usually faster to ask us for than to learn a system for. We will say which one fits you rather than selling you the bigger one by default.
Read the full answerNothing happens to your site. The repository is already in your name, the hosting is already in your account, and the domain was never ours. You can hand the whole thing to another developer without asking us for anything.
Read the full answerYes, and it is included rather than an upsell. A site full of placeholder text that nobody replaced is worse than no site. If you would rather write it yourself, that is fine and it usually makes the build faster.
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