Summer camps Google Ads cost per click

Across the US, a typical summer camps campaign on Google Ads pays about $3.40 a click. That ranks 119 of the 146 kinds of business measured here, where the one in the middle pays $5.40.

$3.40

Cost per click, US

250,000

Searches a month, US

$1.20 to $4.10

Google's top-of-page bids for the same searches

Work out your budget

By state

A click costs the most in Washington at $4.20, 2.2 times one in Mississippi at $1.90. The same searches cost more where more businesses bid on them and each customer is worth more. 13 states are left out, with fewer than 1,000 searches a month to price.

Where people search most

Summer camps Google Ads cost per click in the ten states with the most searches
State	Cost per click	Searches a month
California	$3.50	27,000
Texas	$3.70	24,000
Florida	$3.40	19,000
New York	$3.60	19,000
Pennsylvania	$3.40	11,000
New Jersey	$3.60	9,900
Illinois	$2.80	9,800
Georgia	$2.50	9,100
North Carolina	$3.50	8,800
Massachusetts	$2.70	7,300

Dearest and cheapest

Summer camps Google Ads cost per click, the dearest and cheapest states
State	Cost per click
Washington	$4.20
Maryland	$3.70
Missouri	$3.70
Texas	$3.70
New Jersey	$3.60
South Carolina	$2.10
Wisconsin	$2.10
Kentucky	$2.00
Louisiana	$1.90
Mississippi	$1.90

Every state with enough searches (38)

Summer camps Google Ads cost per click by state, dearest first
State	Cost per click	Searches a month
Washington	$4.20	6,000
Maryland	$3.70	6,000
Missouri	$3.70	3,200
Texas	$3.70	24,000
New Jersey	$3.60	9,900
New York	$3.60	19,000
District of Columbia	$3.50	1,100
North Carolina	$3.50	8,800
California	$3.50	27,000
Connecticut	$3.50	3,200
Pennsylvania	$3.40	11,000
Florida	$3.40	19,000
Oregon	$3.30	3,300
Utah	$3.30	1,700
Minnesota	$3.30	3,700
Tennessee	$3.30	3,600
Virginia	$3.10	6,900
Arkansas	$3.10	1,300
Colorado	$3.00	3,700
Oklahoma	$2.90	1,800
Arizona	$2.90	4,600
Alabama	$2.80	2,500
Illinois	$2.80	9,800
Michigan	$2.80	5,900
Massachusetts	$2.70	7,300
Indiana	$2.60	3,800
Maine	$2.60	1,100
Georgia	$2.50	9,100
Iowa	$2.40	1,400
New Hampshire	$2.30	1,100
Kansas	$2.10	1,800
Nevada	$2.10	1,800
Ohio	$2.10	7,200
South Carolina	$2.10	3,300
Wisconsin	$2.10	3,000
Kentucky	$2.00	2,100
Louisiana	$1.90	2,700
Mississippi	$1.90	1,300

Against Google's own bids

Keyword Planner puts the top-of-page bids for these searches at $1.20 to $4.10: what advertisers bid to show above the results. A typical campaign pays $3.40, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.

No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.

Searches peak in June, at 417% above December, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.

Priced near summer camps

Just above and below in the ranking

Others in education and childcare

All 146 businesses, ranked

Where the figures come from

Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.

Bringing your own cost per click down starts in the account:

Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.