Real estate agent Google Ads cost per click
Across the US, a typical real estate agent campaign on Google Ads pays about $3.20 a click. That ranks 123 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$3.20
Cost per click, US
4.7 million
Searches a month, US
$0.50 to $3.20
Google's top-of-page bids for the same searches
By service
Clicks for home sellers cost the most at $4.00, 2.5 times those for home buyers at $1.60. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Home sellers | $4.00 | 3.2 million |
| Home buyers | $1.60 | 1.6 million |
By state
A click costs the most in Nevada at $4.30, 2.7 times one in South Dakota at $1.60. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $3.40 | 430,000 |
| Florida | $3.60 | 380,000 |
| Texas | $3.80 | 360,000 |
| New York | $2.50 | 280,000 |
| Pennsylvania | $2.60 | 270,000 |
| Ohio | $2.90 | 260,000 |
| Illinois | $2.80 | 250,000 |
| North Carolina | $3.50 | 190,000 |
| Michigan | $3.00 | 180,000 |
| Georgia | $3.50 | 150,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| Nevada | $4.30 |
| Colorado | $4.20 |
| Utah | $3.90 |
| Arizona | $3.90 |
| South Carolina | $3.80 |
| Iowa | $2.20 |
| Maine | $2.10 |
| Hawaii | $2.00 |
| Wyoming | $1.80 |
| South Dakota | $1.60 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Nevada | $4.30 | 31,000 |
| Colorado | $4.20 | 73,000 |
| Utah | $3.90 | 36,000 |
| Arizona | $3.90 | 86,000 |
| South Carolina | $3.80 | 76,000 |
| Texas | $3.80 | 360,000 |
| Washington | $3.70 | 76,000 |
| Florida | $3.60 | 380,000 |
| District of Columbia | $3.60 | 9,700 |
| Georgia | $3.50 | 150,000 |
| Maryland | $3.50 | 78,000 |
| Virginia | $3.50 | 130,000 |
| North Carolina | $3.50 | 190,000 |
| California | $3.40 | 430,000 |
| Tennessee | $3.30 | 120,000 |
| Idaho | $3.20 | 22,000 |
| New Mexico | $3.10 | 21,000 |
| Oregon | $3.10 | 44,000 |
| Indiana | $3.10 | 140,000 |
| Connecticut | $3.10 | 78,000 |
| West Virginia | $3.00 | 36,000 |
| Massachusetts | $3.00 | 110,000 |
| Alabama | $3.00 | 65,000 |
| Rhode Island | $3.00 | 15,000 |
| Michigan | $3.00 | 180,000 |
| Arkansas | $3.00 | 40,000 |
| Missouri | $2.90 | 120,000 |
| Minnesota | $2.90 | 100,000 |
| Ohio | $2.90 | 260,000 |
| New Jersey | $2.90 | 140,000 |
| Delaware | $2.90 | 18,000 |
| Oklahoma | $2.90 | 40,000 |
| Kentucky | $2.80 | 59,000 |
| Illinois | $2.80 | 250,000 |
| Kansas | $2.70 | 48,000 |
| Louisiana | $2.60 | 65,000 |
| Pennsylvania | $2.60 | 270,000 |
| New York | $2.50 | 280,000 |
| Wisconsin | $2.50 | 140,000 |
| Vermont | $2.40 | 11,000 |
| Alaska | $2.30 | 5,000 |
| Montana | $2.30 | 12,000 |
| New Hampshire | $2.30 | 27,000 |
| North Dakota | $2.20 | 10,000 |
| Mississippi | $2.20 | 38,000 |
| Nebraska | $2.20 | 24,000 |
| Iowa | $2.20 | 53,000 |
| Maine | $2.10 | 28,000 |
| Hawaii | $2.00 | 9,700 |
| Wyoming | $1.80 | 10,000 |
| South Dakota | $1.60 | 9,900 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $0.50 to $3.20: what advertisers bid to show above the results. A typical campaign pays $3.20, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.
Searches peak in July, at 43% above December, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near real estate agent
Just above and below in the ranking
- Lashes, brows and waxing$3.30
- Florist$3.30
- Martial arts$3.20
- Dance studio$3.10
- Tattoo shop$3.00
- Nursery and garden center$3.00
Others in real estate and finance
- Insurance agent$8.00
- Cash home buyers$7.70
- Self storage$7.50
- Public adjuster$5.60
- Mortgage$5.20
- Financial advisor$5.00
- Accountant and tax prep$4.80
- Health and Medicare insurance$4.30
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.