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Reference

Disapprovals, suspensions and tracking errors

Every Google Ads disapproval and suspension reason, Business Profile suspension and tracking error, with what sets it off in practice and the order to fix it.

Google Ads disapprovals

The reason in the Policy details column when an ad or asset is disapproved or limited.

  • Addiction services

    Google requires approval before ads for recovery-oriented drug and alcohol addiction services run. The scope is wider than treatment clinics. It includes sober living, mutual help groups, lead generators, referral services and crisis hotlines. Apply for approval at each location first, then edit the ads and save.

  • Alcohol

    Google limits alcohol ads by country, by age and by what the landing page shows. A campaign that targets only disallowed countries is disapproved. One that targets both kinds is limited to the allowed countries. Remove the disallowed targeting, show ABV on the landing page where required, and apply for certification where the policy asks.

  • Business name not relevant

    Google disapproves a business name asset when it is not the domain name or the legal name verified in advertiser verification. Find the legal name under Admin, Policy, Account, and set the asset to match. A different name is allowed only with an active trademark and brand verification. Also check that the name is clearly shown on the landing page.

  • Business name requirements

    Google Ads disapproves an ad when its business name is generic, location-based or promotional, or does not match your domain or verified name. Set the name to your domain or recognized business name, within 25 characters, and save. A legal name longer than 25 characters may need brand verification instead.

  • Capitalization

    Google Ads disapproves words typed in all caps, or with odd casing such as FlOwErS, when the capitals are used for emphasis rather than standard use. Change the flagged words to standard capitalization and save. Common abbreviations, coupon codes and brand names can be allowed, but only after a review request.

  • Clickbait ads

    Google disapproves ads that use sensational text or imagery to pull clicks, such as a teaser line that withholds the point, and ads that frame a negative life event to push a purchase. Edit the wording, replace shocking images and save. Google warns at least 7 days before any suspension, and removing a flagged ad helps prevent repeat violations.

  • Compromised sites

    Google Ads disapproves ads whose landing page has been hacked or injected with code that steals data, installs malware, opens pop-ups or redirects visitors. Find the domains named in the reason, remove the injected code, and update the CMS and plugins. Clean the site, allow up to 72 hours for recrawling, then appeal.

  • Destination experience

    Google Ads disapproves landing pages that are hard to use: pop-ups that block the content, a back button that does not work, direct downloads, a mailto link as the destination, or redirects with no user action. Fix the flagged behavior, check the Ad Experience Report, then submit the site for re-review. A warning comes before any suspension.

  • Destination mismatch

    Google followed the ad's link and ended up on a different domain than the ad shows, so the ad stops. Check the display URL, the final URL and every tracking template, at the ad, ad group, campaign and account levels. Fix the one that leads elsewhere, then appeal if the template sat above the ad, because that change is not reviewed again on its own.

  • Destination not accessible

    Google Ads disapproves ads whose landing page cannot be reached in the locations you target, or returns an error such as 404 or 403 to AdsBot. Check the page from the targeted country, check its HTTP status and robots.txt, and ask your developer to allow AdsBot-Google. Edit the ad and save once the page loads.

  • Destination not crawlable

    Google Ads disapproves an ad when AdsBot cannot crawl its landing page, because robots.txt blocks the site or the file cannot be read. Check the robots.txt file at your domain first, then allow AdsBot and confirm any click tracker is not limiting crawling. Edit the ad and save once the page can be crawled.

  • Destination not working

    Google's crawler could not load the page the ad sends people to, so the ad stops. Hover over the disapproval to see which error it got, test the final URL as Google's crawler, fix the page or point the ad at one that works, then appeal so it is checked again. A page that opens fine in a browser can still fail for the crawler.

  • Dishonest pricing practices

    Google Ads disapproves ads and landing pages that hide the full price, fees or billing interval, or give a price that misleads. Show the total with taxes and fees, the payment model and any recurring cost on the page before purchase. Remove free claims that need payment, then edit the ad and save for review.

  • Eligible (limited)

    The ad meets Google's policies but may show only in some places, to some ages, on some devices or on some surfaces, so it runs to fewer people. Add the Policy details column to see which policy limits it. If that policy does not apply to the business, appeal. If it does, the limit stays, and only rewording the trigger can change it.

  • Financial products and services disclosures

    Google requires financial ads to show the business's physical address, all fees, and any third-party accreditation or endorsement it claims. The information must be visible on the landing page without a click or a hover. Add it where a visitor sees it first, then appeal from the account, or remove the ad if it cannot be fixed.

  • Healthcare and medicines

    Google restricts many healthcare ads by country, and some need Google certification or LegitScript or NABP accreditation. Prohibited items are marked Not supported. Read the country row for every place you target, apply for certification where it is required, and remove content that is not allowed in those places.

  • Housing, employment and consumer finance targeting

    Google limits audience targeting for housing, employment and consumer finance ads in the US and Canada. Gender, age, parental status, marital status and ZIP code targeting are not allowed. Remove any advertiser-curated audience, set the demographics to Enable, replace ZIP code targeting with city, country or a radius of at least 1 km, then save.

  • Image quality

    Google Ads disapproves images that are blurry, unclear, sideways, upside down, or full of illegible text, and images that flash or do not fill their frame. Re-crop or rotate the flagged image so it fills its frame and reads at a glance, then save. Google also accepts a different image in place of an edit.

  • Inadequate data security

    Google Ads disapproves a destination that collects card numbers, bank details, national or tax IDs, or Social Security numbers over a page without a valid SSL certificate. Move the page to HTTPS, or stop collecting those details there, then edit the ad and save to resubmit it. Check every page that asks for them, not only the homepage.

  • Insufficient original content

    Google disapproves an ad whose destination offers little unique value, such as a parked domain, a coming-soon page, a blank page, copied text or a page that only redirects. Load the final URL in a browser first. Add real content or change the final URL to a working page. Renew an expired domain if that is the cause, then edit the ad.

  • Legal requirements

    Google disapproves ads and campaigns that break local law where they serve. Campaigns that target embargoed countries are marked Not allowed. An ad removed through a legal request is appealed with the legal appeal form sent by email or in the product. Check every targeted country first, and resolve any legal notice with the claimant directly.

  • Limited ad serving

    Google limits how many times your ads show when it has not yet qualified the advertiser as trustworthy. The decision is made on the advertiser, not on one ad, so the ads do not have to break a policy for this to happen. Complete advertiser verification and fix the branding first. Use the appeal form only after both are in order, and expect no fixed timeline.

  • Local services

    Google Ads limits or stops ads for some local service categories in certain countries. In the United States and Canada, restricted categories need advanced verification. In several European countries, the listed categories cannot run at all. Check the country you target against the list before you edit the ad.

  • Location specific financial services verification

    In Australia, Google requires verification before any financial services ad shows, including to Australian users who appear to be seeking financial services. Start with G2RS verification, with business details matching the ASIC register exactly. Then confirm advertiser verification and submit the code through the Financial Services Verification form.

  • Misleading ad design

    Google Ads disapproves ads that make it hard to tell they are ads, such as image ads styled as system warnings or dialog boxes, download buttons that do nothing, or standalone buttons with no context. Make the ad look like an ad, keep every button working and save the edit. Mock animations are allowed only when they work or their purpose is on the landing page.

  • Misleading representation

    Google Ads disapproves ads and destinations that misstate your identity, affiliation or qualifications, or that give callers an inaccurate business name. Remove any claim about a license, certification or endorsement you cannot show, and correct the name used on calls. Edit the ad and save for review.

  • Misuse of ad features

    Google disapproves an ad or asset that uses a feature for something other than its purpose, such as a URL field carrying a line of ad text, or a ValueTrack tag showing in the copy. Find the element the policy names, move its content into the field it was built for, and save. Google warns at least 7 days before any suspension.

  • One website per ad group

    Google disapproves an ad group whose ads or keywords point to more than one website, and it counts paused ads too. Make every display URL and keyword URL in the group share one domain, move the other site's ads or keywords to a new ad group or campaign, then request a review once the group holds one site.

  • Phone number in ad text

    Google disapproves any ad or asset with a phone number typed into its text. Take the number out of every headline, description and asset, and show it with a call asset instead. Check assets as well as ads: a number in an asset, even a lead form's thank-you message, can save without any error and be disapproved after the review.

  • Punctuation and symbols

    Google Ads disapproves ads and assets with repeated or gimmicky punctuation, decorative symbols, emoji or letters swapped for digits. Edit the flagged text to standard punctuation and save. A few symbols, such as a star-rating asterisk, are allowed only after a review request.

  • Repetition

    Google Ads disapproves a word or phrase repeated without a reason, such as the business name in every headline, or asset text that repeats words already used in the ad or in another asset in the same ad group, campaign or account. Edit the repeated text in each flagged asset, then save. Google's page states no exceptions.

  • Restricted drug terms

    Google restricts prescription drug names in ads, landing pages and keywords. In Canada, New Zealand and the US, the terms can be used without certification, but keyword targeting needs it. Elsewhere they cannot appear in ads or landing pages. Target only locations that allow them, apply at the child account, then edit and save.

  • Restricted targeting in Personalized advertising

    Google disapproves ads that use a sensitive interest category, such as health, alcohol or religious beliefs, together with advertiser-curated audiences like customer lists or lookalikes. Remove those audiences from the ad groups, asset groups and campaigns first, then change any sensitive content. Predefined Google audiences and location targeting still work.

  • Shocking content

    Google disapproves ads and destinations that show violent or gruesome material, obscene or profane language, or content likely to shock or scare. Misspelled or masked profanity still counts. Edit the ad and the page it links to, save, and wait for the review. Appeal only if you believe the flag is wrong.

  • Solicitation of funds

    Google allows ads that solicit donations only for a politician, a political party or a tax-exempt charity. The destination must state that donations are tax-exempt, or show a charity or tax exemption number. Declare the status on the page or donation form, or point the ad at a page that does not ask for funds, then save for review.

  • Spam policies for Google Web Search

    Google disapproves an ad whose destination was removed from Google Search for spam, or breaks the Spam policies for Google Web Search through keyword stuffing, cloaking, sneaky redirects or doorway pages. Check Search Console for a manual action on the site first, fix the page, then edit the ad. Google warns at least 7 days before any suspension.

  • Speculative and experimental medical treatment

    Google prohibits ads for speculative or experimental treatments and restricts cell and gene therapy ads, including stem cell and platelet rich plasma (PRP) therapies. In the US, an ad is allowed only for a product with FDA license or approval, run by the license holder. Purely educational content is allowed. Remove the promotion, keep the education, and save.

  • Style and spelling

    Google Ads disapproves ad text with misspelled or ungrammatical words, text cut off mid-sentence, generic calls to action such as click here, or bullet points and numbered lists. Correct the spelling, finish each sentence, replace the generic call to action and save. A trademark spelled non-standardly needs a review request first.

  • Text or graphic overlay

    Google disapproves an image asset when text, a graphic or a logo sits over the picture, and it also disapproves a logo used as the image itself. Remove the overlay and upload a clean version. Performance Max is the one place overlays are allowed, and only if at least one image without an overlay is supplied for each aspect ratio.

  • Trademarks

    A trademark owner complained to Google, and Google now restricts that term in ad text from your domain, so those ads are limited or stopped. Take the term out of the ad, or, if you sell the genuine product or a compatible one, make the landing page show prices and a way to buy, then appeal. The owner can also authorize you.

  • Unacceptable phone number

    Google Ads disapproves call ads and call assets whose phone number is inactive, a fax line, a premium-rate number, a vanity number, or a number not local to the targeted area. Confirm the number rings the business, then replace it with a local working one and save. Brazil requires a carrier code, and toll-free and shared-cost numbers are exempt.

  • Unacceptable spacing

    Google Ads disapproves ad text with spaces left out, such as no space after a comma, or spaces added for effect, such as a word spaced letter by letter. Insert the missing space and restore the normal word in each flagged asset, then save. A trademark with non-standard spacing needs a review request first.

  • Unacceptable URL

    Google disapproves an ad whose URL does not follow standard syntax, uses an IP address as the display URL, or includes characters Google does not accept, such as an exclamation mark, asterisk, hash, underscore or at sign. Replace the display URL with the domain, remove the characters, and save. Google warns at least 7 days before any suspension.

  • Unapproved substances

    Google does not allow ads for unapproved pharmaceuticals and supplements, whatever their legal status. CBD ads need certification and can target only California, Colorado and Puerto Rico. Target only places where the product is allowed and you are certified, or point the ad at a compliant landing page, then edit and save.

  • Unavailable offers

    Google Ads disapproves ads that promise a product, service, price or deal the landing page does not show, such as an ended sale or a price the site does not list. Check each offer in headlines, descriptions, sitelinks and callouts against the page, then remove any offer that cannot be found there. Save the edit for review.

  • Unclear relevance

    Google Ads disapproves ads whose headlines or content do not relate to the landing page or the offer, including keyword insertion with no clear default and overly general keywords. Make each headline match what the destination offers, and give keyword insertion a plain default. Edit the flagged ad and save for review.

  • Under review

    Google has not finished checking the ad or asset. Most reviews finish within one business day, and some formats take up to 7. Do not edit while it waits, because any change restarts the review. If it is still under review after 7 full business days, check the account for billing or verification holds, then make one small edit to start a new review.

  • Unidentified business

    Google Ads disapproves ads and destinations that do not make clear which business, product or service is advertised. Show the name in the ad, and in the final frame of an animated ad. Lead forms are checked too, so the name has to be visible in the form, not only in the account. Edit each flagged asset, then save.

  • Unreliable claims

    Google stops ads, and the pages they link to, that promise improbable results or make claims that are not accurate. Find the exact line, then take it out or back it up the way Google asks: a guarantee needs a clear refund policy, and a testimonial with specific results needs a visible note that results vary. Then save so it is reviewed again.

  • Unverified phone number

    Google could not confirm that the number in a call asset, call-only ad or location asset belongs to the business, so it stops showing. Put the number as plain text on the website the ad links to, or, if a script swaps numbers on the page, link Search Console and add a Google Ads tag so Google can verify the domain instead.

  • Video quality

    Google disapproves a video ad or asset that has illegible text, poor sound, or blurry, unclear or unrecognizable visuals. Edit the ad and save it, or upload a compliant video if the current one cannot be fixed. When the linked video itself has become unavailable, Google can disapprove the ad under a different category, so check that first.

Google Ads account suspensions

The reason given when the whole account stops serving.

  • Account suspended

    A suspended Google Ads account stops every ad and becomes read-only, though reports and payments remain available. Read the reason in the notification first, because each reason has its own fix. Fix that cause, then send one appeal through Contact Us in the account. Do not open a new account while the appeal is open.

  • Advertiser verification

    Google selects some accounts to verify the business behind them. The tasks, such as questions or documents, carry a deadline in the notification. Until verification is complete, some ads can be restricted, and the account can be paused. Check the account page for each task. Status can take up to five business days to update, so finish early.

  • Circumventing systems

    Google suspends the whole account, without warning, when it decides the account tried to get around its review or enforcement: a new account after a suspension, disapproved ads sent back in slightly changed form, cloaking, or false verification details. Do not open another account. Find what Google could have read as evasion, fix it, then send one thorough, honest appeal.

  • Couldn't verify your identity or business operations

    Google could not confirm who the advertiser is or how the business operates, usually because a name, country or license does not exactly match the documents. If the verification had a deadline, the account is paused until it passes. Match every name to the registration document and ID, add any license the industry needs, and resubmit carefully: attempts are limited.

  • Suspicious payment activity

    Google limits what the account can spend, or suspends it, when payments look unauthorized or unclear: several new cards at once, declines, chargebacks, or a card whose owner is not obvious. Keep one payment method the business owns, complete any payment or advertiser verification Google asks for, then appeal once, explaining who owns the card and any declines.

  • Third Strike

    A third strike for the same listed policy, within 90 days of the second, suspends the whole account. Strikes are counted per policy, so a violation of a different listed policy starts its own count. A hold ends when the violations are fixed and the acknowledgement form is filed, or when an appeal succeeds. Check which policy carries the strike before changing any ad.

  • Unacceptable business practices

    Google suspends an account on detection when an ad or site hides or misstates the business, claims a brand or government affiliation it lacks, sells what it cannot deliver, or impersonates a business to collect money or details. Check every claim against what is true, remove the false ones, and appeal only with proof, because reinstatement needs compelling circumstances.

  • Unpaid balance

    Google pauses or suspends an account when a balance goes unpaid or declined payments make it doubt future payments. An admin on the account has to clear it: confirm the payment method or pay what is owed under Admin, Policy, Account. If the account is suspended rather than paused, appeal once the payment has gone through.

Business Profile suspensions

Why a Business Profile is suspended, disabled or restricted, and what the appeal needs.

  • “Get verified” button appears again

    The Get verified button returns when Google could not fully verify the business. If several verification options are offered, try a different one. Check that each document's business name and address match the profile before a second attempt. Verification reviews can take up to 5 business days. A Review issues notice is a different problem, about a video that was not accepted.

  • Account restricted from Business Profile activity

    Google restricts the account that manages your profiles after repeated policy violations. Every Business Profile on that account is suspended, and content added from the account is rejected. Count the suspended profiles, list every earlier violation on the login, correct those items, and only then edit or post again.

  • Business name with extra keywords

    Google wants the Business Profile name to be the business's real-world name, as on its signage, website and stationery, and nothing more. Services, towns, taglines, phone numbers or hours added to the name can get the profile suspended. Change it back to the real name, expect Google may ask for verification again, then appeal with proof if already suspended.

  • Business video verification: Not successful

    Google reviewed the verification video and could not confirm the business from it. The profile stays unverified until a new video passes. Tap Review issues, read the reasons, then record one live, unedited, continuous video of at least 30 seconds that shows everything from the first video plus what was missing: where the business is, that it exists, and that the person filming manages it.

  • Disabled profile

    A disabled Business Profile is one Google has turned off, such as when it decides the business does not exist at the claimed location. Content and appeals sent while it is disabled are rejected, so the profile must be reinstated first. Check the address, the business name and whether the business operates there. Fix the profile before posting or appealing anything new.

  • Duplicate profile

    A duplicate is a second profile for the same business, the same address, or one business split across profiles for different services. Google hides duplicates from Search and Maps. Check whether a verified profile already exists first. Then request ownership, claim an unverified profile, or remove your own mistaken copy. Duplicates on Maps are combined with a merge request.

  • Fake Engagement

    Google removes reviews and ratings that are not based on a real experience, were paid for, or were posted from several accounts at one person's request. Stop the requests that caused it before you ask again. Google can restrict the profile afterwards, and account action can follow, from losing some account privileges to termination.

  • Identity change

    Google can reject an edit that significantly changes what a business is, such as a major change to the name or category, because it can look like a different business at the same listing. If the business moved, or another business now occupies the location, mark the old profile permanently closed and create a new profile at the new location. If only the address is wrong, contact Google support.

  • No new reviews or ratings for a set period

    After Google finds fake reviews, it can restrict a profile in three ways: no new reviews or ratings for a set period, existing reviews unpublished for a set period, or a public warning that fake reviews were removed. Google emails the owner before it applies a restriction. The page gives no length for any of them, so stop the requests that caused the findings first.

  • Not Approved

    Not Approved is the appeals tool's result when Google turns down a reinstatement request. Appeals can be submitted only once. Google may run an additional review only with evidence the first appeal lacked. Before sending anything, match the business name and address on each document to the profile exactly, and use the additional-review request rather than a new appeal.

  • Profile suspended

    Google suspends a Business Profile that does not follow its guidelines. Appeals can only be submitted once, so gather the evidence first: registration, a business license, tax certificates or utility bills, with the name and address matching the profile. Do not create a new profile for the same business. Then appeal through the appeals tool.

  • Rating Manipulation

    Google removes reviews prompted by an incentive, reviews a business gated, and reviews with a conflict of interest. Businesses may not pay, discount or give free goods for a review, or for removing a negative one. They may not discourage negative reviews or choose which customers to ask. Stop the offers and the selective asking, then change how requests are sent.

  • Service-area business showing its address

    A business that goes to its customers, rather than receiving them at a staffed, signed address, should hide its address on its Business Profile and show a service area instead. Showing a home or unstaffed address breaks Google's guidelines and can get the profile suspended. Turn off Show business address to customers, set the service area, then appeal if already suspended.

  • Suspended for a virtual office or unstaffed address

    Google only allows a Business Profile address the business actually operates from, staffed during its hours. A rented mailing address, a virtual office, a P.O. box or a co-working desk without signage can get the profile suspended. Decide whether the business serves customers at an address or at their locations, change the profile to match, then send one appeal with documents.

Tracking errors

Conversion statuses, import errors and tag problems that make the numbers wrong.

  • (not set)

    Analytics shows (not set) when a report dimension has no value for that visit, such as the source, the landing page or the content group. Common causes are an unlinked Google Ads account or auto-tagging turned off, a session with no page view, and consent settings that drop the session start. Find the column that shows it, then fix that cause.

  • Awaiting conversions

    Google Ads recorded no conversions for that action in the last 7 days. Sometimes that is true: a new action, paused campaigns or little traffic. Often it is not: the form, the thank-you page or the import changed and nothing reported it. Compare against your own lead records, then send a real test conversion through Tag Assistant before trusting the zero.

  • Eligible (Misconfigured)

    This campaign status means the campaign is eligible but the website is missing a Google tag, which often means no biddable conversions were recorded in the last 28 days. Google's diagnostic asks for a Google tag for each measurement product in use, such as Google Ads, Google Analytics or Floodlight. Check each one on a live page, add what is missing, then watch the next 28 days of conversions.

  • Enhanced conversions not in use

    This alert means the customer data terms have not been accepted, and enhanced conversions cannot be turned on until they are. Open Settings from the Goals menu, select Customer data terms, review and accept them, then click Save. Enhanced conversions send hashed first-party customer data, so the terms are the step that unlocks the matching.

  • Google Ads account and Analytics property are not linked

    Google Ads clicks and cost do not show in Analytics when the accounts are not linked, when auto-tagging is off, or when the landing page drops the gclid parameter. Link the accounts, wait at least 48 hours, turn on auto-tagging, then load a landing page with a test gclid to confirm the parameter survives.

  • Google forwarding number not shown

    A Google forwarding number appears only on ads that showed on Google Search, on mobile or desktop, where reported calls are turned on for that ad, and for search terms with enough volume. If the number is missing, check those three in order: the placement first, then the reported calls setting for that ad, then the search volume. Calls to the number are reported only when it appears.

  • Google tag has stopped sending data

    The Urgent status means a Google tag that was detected earlier has not been detected for 48 hours, so the data it sends has dropped to zero. Check the tag with Tag Assistant on the live site first, then the tag and its trigger in Tag Manager, comparing the live version rather than the workspace. Repair the tag, publish, and read the status again after another 48 hours of traffic.

  • Misconfigured

    Google Ads has detected that a conversion action stopped recording entirely, because of a setup error or a broken tag. Ads keep running, but bidding loses that action's results. Hover over the status for Google's restore steps, check the tag is still on every page that leads to the conversion, then send a real test conversion through Tag Assistant.

  • Missing conversion linker

    Tag Diagnostics reports a missing conversion linker when the Tag Manager container holds a Floodlight or Google Ads tag but no conversion linker. Without the linker, the click ID can be lost after the visitor leaves the landing page, so conversions are harder to match to the ad click. Add the tag, check when it fires, and publish the container.

  • Missing conversions in Google Ads

    A key event in Google Analytics does not reach Google Ads on its own. The accounts have to be linked with auto-tagging on, and a conversion created from the key event. One created from Analytics starts as secondary and steers no bidding. Data takes up to 24 hours to appear, and history from before the import never arrives.

  • Missing Primary Conversion

    Missing Primary Conversion appears on Performance Max and Smart campaigns even when other conversions are set up. Business Profile local actions, such as direction clicks and website visits, are created automatically and locked for standard reporting. Open the campaign settings, turn on campaign-specific goal settings, choose the primary actions you want, and exclude the locked local actions from bidding.

  • Needs attention

    Needs attention is the yellow conversion tracking status for an action that is still recording but has items to fix, such as a tag missing from a new domain or thank-you page. Hover over the status and read its next steps. Then find every page without the tag, test one real conversion, and read the status again after about 30 minutes.

  • No recent data

    Tag Diagnostics shows No recent data when Google has never detected the Google tag on the site. It is not the same as Google tag has stopped sending data, which means the tag was seen and then went quiet for 48 hours. Confirm the tag with Tag Assistant first, then check whether it sits in a Tag Manager container that was never published.

  • Some of your pages are not tagged

    Tag Diagnostics reports pages on the site that do not load the Google tag. Open the tag coverage summary, copy the page list, and start with ad landing pages, since a missing tag there leaves paid visits unmeasured. Fix the list, publish any Tag Manager change, then check the summary again to confirm the pages now show as tagged.

  • Tag not firing on your website forms

    The Google tag is not capturing the details a website lead form submits, so lead matching has less to work with. Configure the tag to capture form submissions, with Google Tag Manager or the Google tag, then test one real submission in Tag Assistant or preview mode. Test the thank-you page too, because user data may not reach every conversion page.

  • The Google tag ID is incorrect

    Analytics reports an incorrect Google tag ID when the tag on the site sends to a different property from the one being checked. Copy the Measurement ID from Stream details under Data Streams, put it in the Google tag or the GA4 Configuration tag, then publish the container if Tag Manager holds the tag. Data goes to the property the ID belongs to.

  • Unassigned

    Analytics labels a session Unassigned when it cannot be placed in a default channel group. That happens when no default rule matches the source or medium, or when the session or user identity is missing. Fix identity first: load the tag early, keep one cookie prefix, and leave the client and session IDs alone. Then check the custom source and medium values.

  • Unverified

    Unverified means Google has not confirmed that the conversion tag works on the site. Tag inactive gets the same steps. Open Tag Assistant, connect it to the site, complete a real conversion on the live page, then close it and refresh the conversions page. Verified actions update in the account after about 30 minutes.

  • Website redirects are losing click data

    A redirect on the website is removing the GCLID, the click identifier Google Ads adds to every ad click, before the landing page loads. Conversions from those clicks cannot be tied back to the ad. Add ?gclid=TesTER-123 to each landing page address, load it, and fix every redirect where the parameter changes or disappears.

  • Your Google tag is not installed on your website

    Analytics reports that the Google tag is not installed on the website when the property receives no tag data. The tag may be missing from the site, from some pages, or from a Tag Manager container that was never published. Confirm the tag on every page with Tag Assistant, publish the container, then check the tag's ID matches the property.