SEO and AI search
Your website should be a database, not a brochure.
A handful of pages built around a couple of keywords is the old way, and so is the blog nobody reads. We build a page for every question your customers ask, every term they look up, every code and standard they run into, all linked together. Google sends people to each one. AI tools read the same pages.
The old way and the new way
A few pages farming a couple of keywords, or a site Google can send people to for hundreds of different searches.
We do not write blogs. Here is what we build instead, line by line, beside what usually gets sold.
The old way
How we build it
What the site is
Home, about, services, contact, and a blog
Those, plus a page for every question customers ask, a glossary of every term, and a reference library of the codes, standards and rules they run into
How many pages
Eight to fifteen
Hundreds in the first months, added to every month
What it is written for
Three or four keywords somebody picked
The questions people actually type, in their words, answered in the first sentence
What the blog is for
Publishing something monthly so the invoice looks earned
We do not write blogs. A question page answers one thing and is linked to every related page, so it keeps earning visitors for years
What AI tools see
Marketing copy they skip
Plain answers, labeled in the code, with a text version of the whole site they can read in one pass
Where the traffic comes from
The home page, mostly
Hundreds of pages each earning their own visitors. On one client site, the busiest page is 6% of the traffic
Three sites, straight from Search Console
What a site built as a database does to the traffic.
Three sites we built and run, added together. Clicks from ordinary Google search, not ads. Nothing here is a projection, and no client is named.
- 6,069
- Clicks from Google in August
- 9,174
- Clicks in September, through the 29th
- 316
- Clicks a day now, versus 20 a day in March
- over 2,100
- Pages that each earned a visitor in 90 days
Clicks from Google per month, all three sites combined
March and September are partial months.
The three sites behind those numbers
| Site | Old site, a day | Now, a day | Clicks in August | Pages earning a visitor, 90 days | Busiest page's share |
|---|---|---|---|---|---|
An Arizona estate planning firm Wills, trusts and probate | 16 | 157 | 4,728 | 1,031 | 9% |
A Colorado garage door company Residential and commercial garage doors, Denver metro | 2 | 129 | 727 | 572 | 6% |
An Arizona home builder Custom homes, Phoenix metro | 2 | 30 | 614 | 543 | 6% |
The last column is the point. On a brochure site the home page carries nearly everything. On these, hundreds of pages each pull their own weight.
Google Search Console, pulled October 4, 2026. Pages earning a visitor: June 12 to September 11, 2026.
These prove the sites get found. They do not prove revenue, and three results are not a promise about yours.
What one month of SEO was worth
76calls and forms from search.$9,378in leads, on a $1,200 plan.
One client account, the 30 days to September 29, read from the client portal and not rounded. Search Console shows that people found the site. This is what happened after they got in touch.
What came in from Google search and the map listing
First contacts
76
Every call and form whose first touch was a search or the business listing.
Not leads
58
Marked as not a lead. Counted at $0.
Booked jobs
6
$2,085, the value the owner recorded against them.
Real leads, not yet closed
12
$7,293, at the account's own average of $608 a lead. Estimated, and labeled that way.
SEO plan for the month
$1,200
The fee, against everything above it.
That is $7.82 back for every dollar with the estimates, and $1.74 counting only the jobs already booked. It is one month on one account, so it shows the method, not a promise about yours. Every figure moves as the owner marks more leads.
What you get
What the plan covers, every month.
The work that gets a business found in search, done for you. Your part is passing along the questions customers ask.
New answer pages every month
Written from the questions your customers ask and the searches people nearby already make. One question per page, answered first.
A site built to be found
Fast on a phone, easy for Google to read, and hosted by us. The site is part of the plan.
Ready for AI search
Pages laid out so tools like ChatGPT and Google's AI Overviews can read them, with labels in the code and a plain text copy.
Tools that help people decide
Calculators, estimators and checklists built into your site where they help a customer make up their mind.
Technical upkeep
Broken links, slow pages and pages Google cannot find, caught and fixed before they cost you traffic.
A monthly review
Your Google Search Console numbers each month: what grew, what slipped, and which pages come next.
If traffic stalls, we add more pages at no extra cost, and we put that in writing.
AI search
Google is not the only one answering anymore.
AI tools like ChatGPT and Google's AI Overviews read websites to write their answers. Nobody can make one of them quote you. We can make your pages easy for them to read, and we build that into every page.
- The answer comes first
- Each page answers its question in the first sentence, not after an introduction.
- The words load with the page
- Pages arrive fully written, so any tool reading them sees every word at once, with no code needed to fill it in.
- Labeled for machines
- Labels built into the code tell search engines and AI tools what each page is: a question, an answer, a business, a place.
- A plain text copy
- A simple text version of the site, in the format AI tools read most easily.
How it runs, every month
Questions in, pages out, numbers reviewed, repeat.
01
Questions come in
From what your customers ask you, and from what people nearby are already searching for.
02
Pages go out
Each one answers a single question and links to related pages on your site.
03
Numbers get reviewed
Every month we walk you through your Google Search Console numbers.
04
More of what works
We build on what is climbing. If traffic stalls, we add more pages at no extra cost, and put that in writing.
Your part: pass along the questions you hear. The research, the writing, the publishing and the reporting are ours.
What it costs
One plan. Your site, hosted, and growing every month.
SEO Growth Plan
$1,800 a month
- A fast site built and hosted by us, with the $2,000 build fee waived
- New answer pages every month, from your customers' questions
- Calculators and tools where they help people decide
- Technical SEO watched and fixed
- A monthly review of your Google Search Console numbers
- If traffic stalls, more pages at no extra cost, in writing
Month to month
Already have a site and a developer?
We can write the pages and hand them over, or advise your team on what to build. Priced to the job.
Only need a site kept running? Website Care covers that on its own.
Find out how much search there is to win.
Tell us what you sell and where. We will tell you what people nearby are searching for, and what it would take to be the answer.