Towing Google Ads cost per click
Across the US, a typical towing campaign on Google Ads pays about $4.40 a click. That ranks 95 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$4.40
Cost per click, US
1.6 million
Searches a month, US
$2.90 to $10.40
Google's top-of-page bids for the same searches
By service
Clicks for junk car removal cost the most at $7.70, 2 times those for roadside assistance at $3.90. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Junk car removal | $7.70 | 190,000 |
| Towing | $3.90 | 1.2 million |
| Roadside assistance | $3.90 | 240,000 |
By state
A click costs the most in District of Columbia at $5.80, 2.3 times one in South Dakota at $2.50. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| Texas | $4.80 | 180,000 |
| California | $4.60 | 160,000 |
| Florida | $5.20 | 130,000 |
| Illinois | $5.00 | 92,000 |
| Tennessee | $4.30 | 76,000 |
| New York | $4.30 | 73,000 |
| Georgia | $4.40 | 62,000 |
| Ohio | $4.00 | 56,000 |
| North Carolina | $3.30 | 55,000 |
| Michigan | $4.00 | 54,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| District of Columbia | $5.80 |
| Arizona | $5.80 |
| Colorado | $5.80 |
| Washington | $5.30 |
| Florida | $5.20 |
| Mississippi | $2.70 |
| North Dakota | $2.70 |
| Vermont | $2.70 |
| Alaska | $2.60 |
| South Dakota | $2.50 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| District of Columbia | $5.80 | 5,000 |
| Arizona | $5.80 | 38,000 |
| Colorado | $5.80 | 26,000 |
| Washington | $5.30 | 34,000 |
| Florida | $5.20 | 130,000 |
| Maryland | $5.00 | 27,000 |
| Illinois | $5.00 | 92,000 |
| Massachusetts | $4.90 | 26,000 |
| New Jersey | $4.90 | 39,000 |
| Idaho | $4.80 | 5,500 |
| Texas | $4.80 | 180,000 |
| California | $4.60 | 160,000 |
| Nebraska | $4.60 | 6,700 |
| Connecticut | $4.50 | 13,000 |
| Rhode Island | $4.40 | 4,000 |
| Georgia | $4.40 | 62,000 |
| Tennessee | $4.30 | 76,000 |
| New York | $4.30 | 73,000 |
| Virginia | $4.30 | 43,000 |
| Delaware | $4.30 | 4,600 |
| Missouri | $4.20 | 27,000 |
| Minnesota | $4.10 | 26,000 |
| Oregon | $4.10 | 19,000 |
| Oklahoma | $4.10 | 16,000 |
| Kansas | $4.00 | 12,000 |
| Michigan | $4.00 | 54,000 |
| Ohio | $4.00 | 56,000 |
| Wisconsin | $3.90 | 26,000 |
| Utah | $3.90 | 13,000 |
| Maine | $3.80 | 4,200 |
| Indiana | $3.80 | 35,000 |
| Pennsylvania | $3.80 | 48,000 |
| Hawaii | $3.80 | 5,400 |
| Nevada | $3.70 | 14,000 |
| New Hampshire | $3.60 | 3,900 |
| Kentucky | $3.40 | 17,000 |
| North Carolina | $3.30 | 55,000 |
| New Mexico | $3.20 | 9,300 |
| Louisiana | $3.20 | 19,000 |
| South Carolina | $3.20 | 24,000 |
| Montana | $3.00 | 2,700 |
| Iowa | $3.00 | 12,000 |
| West Virginia | $2.90 | 6,000 |
| Wyoming | $2.90 | 2,600 |
| Arkansas | $2.90 | 12,000 |
| Alabama | $2.70 | 19,000 |
| Mississippi | $2.70 | 9,900 |
| North Dakota | $2.70 | 2,400 |
| Vermont | $2.70 | 2,300 |
| Alaska | $2.60 | 2,500 |
| South Dakota | $2.50 | 2,400 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $2.90 to $10.40: what advertisers bid to show above the results. A typical campaign pays $4.40, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.
Priced near towing
Just above and below in the ranking
- Chiropractor$4.80
- Printing and custom apparel$4.40
- Countertops$4.40
- Auto repair$4.30
- Health and Medicare insurance$4.30
- Counseling and therapy$4.20
Others in auto and vehicles
- Auto glass$7.90
- Auto body and collision$7.50
- Auto repair$4.30
- Truck and diesel repair$3.80
- Window tint$3.60
- RV and boat repair$3.60
- Tire shop$3.50
- Car detailing and car wash$2.60
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.