Health and Medicare insurance Google Ads cost per click
Across the US, a typical health and Medicare insurance campaign on Google Ads pays about $4.30 a click. That ranks 97 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$4.30
Cost per click, US
1.7 million
Searches a month, US
$4.10 to $17.00
Google's top-of-page bids for the same searches
By state
A click costs the most in Mississippi at $5.00, 2.1 times one in Vermont at $2.40. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $4.00 | 200,000 |
| Texas | $4.70 | 170,000 |
| Florida | $4.60 | 140,000 |
| New York | $3.40 | 100,000 |
| Illinois | $3.90 | 69,000 |
| Georgia | $4.80 | 65,000 |
| North Carolina | $4.20 | 56,000 |
| Pennsylvania | $4.40 | 56,000 |
| Ohio | $4.60 | 55,000 |
| Michigan | $4.30 | 45,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| Mississippi | $5.00 |
| Georgia | $4.80 |
| Texas | $4.70 |
| Florida | $4.60 |
| Louisiana | $4.60 |
| Alaska | $2.90 |
| Minnesota | $2.90 |
| Hawaii | $2.60 |
| Washington | $2.50 |
| Vermont | $2.40 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Mississippi | $5.00 | 13,000 |
| Georgia | $4.80 | 65,000 |
| Texas | $4.70 | 170,000 |
| Florida | $4.60 | 140,000 |
| Louisiana | $4.60 | 20,000 |
| Oklahoma | $4.60 | 15,000 |
| Alabama | $4.60 | 26,000 |
| Ohio | $4.60 | 55,000 |
| Kentucky | $4.60 | 17,000 |
| Arkansas | $4.50 | 12,000 |
| Indiana | $4.50 | 29,000 |
| Nevada | $4.50 | 15,000 |
| Colorado | $4.50 | 36,000 |
| South Carolina | $4.50 | 32,000 |
| Pennsylvania | $4.40 | 56,000 |
| Tennessee | $4.40 | 38,000 |
| Virginia | $4.40 | 41,000 |
| Arizona | $4.30 | 39,000 |
| Delaware | $4.30 | 4,800 |
| Michigan | $4.30 | 45,000 |
| Missouri | $4.30 | 31,000 |
| West Virginia | $4.30 | 6,200 |
| Utah | $4.20 | 14,000 |
| North Carolina | $4.20 | 56,000 |
| California | $4.00 | 200,000 |
| Maine | $4.00 | 5,800 |
| Iowa | $4.00 | 12,000 |
| District of Columbia | $3.90 | 5,900 |
| New Hampshire | $3.90 | 7,700 |
| Illinois | $3.90 | 69,000 |
| Wisconsin | $3.90 | 25,000 |
| Maryland | $3.80 | 31,000 |
| New Mexico | $3.80 | 7,600 |
| Nebraska | $3.70 | 8,400 |
| New Jersey | $3.70 | 43,000 |
| Rhode Island | $3.70 | 4,700 |
| Kansas | $3.70 | 13,000 |
| Wyoming | $3.60 | 2,300 |
| Massachusetts | $3.50 | 36,000 |
| North Dakota | $3.50 | 2,700 |
| Idaho | $3.50 | 8,100 |
| Connecticut | $3.40 | 17,000 |
| Montana | $3.40 | 3,600 |
| New York | $3.40 | 100,000 |
| Oregon | $3.40 | 21,000 |
| South Dakota | $3.00 | 3,000 |
| Alaska | $2.90 | 1,700 |
| Minnesota | $2.90 | 29,000 |
| Hawaii | $2.60 | 4,100 |
| Washington | $2.50 | 36,000 |
| Vermont | $2.40 | 3,000 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $4.10 to $17.00: what advertisers bid to show above the results. A typical campaign pays $4.30, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.
Searches peak in July, at 93% above April, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near health and Medicare insurance
Just above and below in the ranking
- Countertops$4.40
- Towing$4.40
- Auto repair$4.30
- Counseling and therapy$4.20
- Courier and delivery$4.00
- Veterinarian$4.00
Others in real estate and finance
- Insurance agent$8.00
- Cash home buyers$7.70
- Self storage$7.50
- Public adjuster$5.60
- Mortgage$5.20
- Financial advisor$5.00
- Accountant and tax prep$4.80
- Property management$3.90
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.