Auto body and collision Google Ads cost per click
Across the US, a typical auto body and collision campaign on Google Ads pays about $7.50 a click. That ranks 44 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$7.50
Cost per click, US
970,000
Searches a month, US
$1.90 to $8.40
Google's top-of-page bids for the same searches
By service
Clicks for collision repair cost the most at $7.60, 14% more than those for dent and hail repair at $6.70. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Collision repair | $7.60 | 870,000 |
| Dent and hail repair | $6.70 | 110,000 |
By state
A click costs the most in Colorado at $12.00, 3.5 times one in West Virginia at $3.50. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $10.50 | 120,000 |
| Texas | $9.90 | 110,000 |
| Florida | $7.10 | 66,000 |
| New York | $6.00 | 47,000 |
| Illinois | $5.90 | 40,000 |
| Pennsylvania | $5.50 | 35,000 |
| North Carolina | $6.40 | 34,000 |
| Ohio | $6.00 | 32,000 |
| Georgia | $6.90 | 32,000 |
| New Jersey | $5.10 | 29,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| Colorado | $12.00 |
| Nevada | $11.20 |
| Utah | $10.80 |
| California | $10.50 |
| Arizona | $10.10 |
| Mississippi | $3.90 |
| Wyoming | $3.90 |
| Vermont | $3.50 |
| Hawaii | $3.50 |
| West Virginia | $3.50 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Colorado | $12.00 | 21,000 |
| Nevada | $11.20 | 8,100 |
| Utah | $10.80 | 9,600 |
| California | $10.50 | 120,000 |
| Arizona | $10.10 | 22,000 |
| Texas | $9.90 | 110,000 |
| Oregon | $9.30 | 12,000 |
| Arkansas | $8.70 | 7,000 |
| Rhode Island | $7.80 | 2,700 |
| Idaho | $7.40 | 4,300 |
| Minnesota | $7.30 | 18,000 |
| Michigan | $7.10 | 24,000 |
| Nebraska | $7.10 | 4,200 |
| Washington | $7.10 | 23,000 |
| Florida | $7.10 | 66,000 |
| District of Columbia | $7.00 | 2,600 |
| Montana | $7.00 | 2,000 |
| Georgia | $6.90 | 32,000 |
| Maryland | $6.90 | 19,000 |
| Kansas | $6.80 | 9,400 |
| Wisconsin | $6.70 | 16,000 |
| Oklahoma | $6.50 | 10,000 |
| North Carolina | $6.40 | 34,000 |
| Missouri | $6.30 | 19,000 |
| Ohio | $6.00 | 32,000 |
| New York | $6.00 | 47,000 |
| Virginia | $5.90 | 25,000 |
| Connecticut | $5.90 | 9,300 |
| Illinois | $5.90 | 40,000 |
| Massachusetts | $5.70 | 19,000 |
| South Carolina | $5.70 | 14,000 |
| Tennessee | $5.60 | 20,000 |
| Pennsylvania | $5.50 | 35,000 |
| Indiana | $5.40 | 17,000 |
| Louisiana | $5.20 | 9,500 |
| New Jersey | $5.10 | 29,000 |
| Delaware | $5.10 | 3,300 |
| New Hampshire | $5.00 | 3,300 |
| South Dakota | $4.90 | 2,100 |
| Alabama | $4.80 | 12,000 |
| Iowa | $4.80 | 6,700 |
| Alaska | $4.70 | 1,100 |
| North Dakota | $4.70 | 1,400 |
| Kentucky | $4.00 | 9,300 |
| Maine | $4.00 | 2,900 |
| New Mexico | $4.00 | 4,800 |
| Mississippi | $3.90 | 5,700 |
| Wyoming | $3.90 | 1,300 |
| Vermont | $3.50 | 1,700 |
| Hawaii | $3.50 | 3,100 |
| West Virginia | $3.50 | 3,600 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $1.90 to $8.40: what advertisers bid to show above the results. A typical campaign pays $7.50, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.
Priced near auto body and collision
Just above and below in the ranking
- Wildlife removal$7.70
- Web design and SEO$7.70
- Cash home buyers$7.70
- Flooring$7.50
- Real estate law$7.50
- Self storage$7.50
Others in auto and vehicles
- Auto glass$7.90
- Towing$4.40
- Auto repair$4.30
- Truck and diesel repair$3.80
- Window tint$3.60
- RV and boat repair$3.60
- Tire shop$3.50
- Car detailing and car wash$2.60
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.