ReferenceBusiness Profile suspension
Give additional info to re-verify
Google asks for additional information to re-verify a Business Profile when it sees that business details were recently updated. Google may request more details or ask you to update your information. Review which details changed recently, answer the request with what it asks for, and keep the details consistent with the records the business already holds. Then try to re-verify.
At a glance
- Where it shows
- On the profile, as a request to verify again.
- What stops
- The profile may stay unverified until the request is answered.
- How serious
- A request for information. What it asks for decides how much work it is.
What it means
Google's page says re-verification is likely because some business details were recently updated. It adds that Google might request more details or ask you to update your info, and it tells the owner to try to re-verify.
The request sits between a change and a decision. Answer it with records that match the details you changed, rather than repeating the change.
What actually triggers it
A recent change to the business details
A recent change to the business details on the profile, which Google's page names as the likely cause.
Several edits made in one session
Google's page does not say which details prompt the request. New hours, a new category and a new phone number saved together are all recent updates, so list each one before answering.
Fix it in this order
- List the details you changed on the profile recently.
- Open the request and read what Google asks for, since Google's page does not list the documents it accepts.
- Send the details or documents it asks for, matching the business's real-world records exactly.
- Select Get Verified and try to re-verify the business, as Google's page instructs.
Often confused with
A suspension is a decision on the profile itself. A re-verification request asks for information. Read which one the message is before responding.