How-to · Updated October 11, 2026
Fix a suspended Google Business Profile
Updated October 11, 2026
30 minutes, then up to 5 business days for a decision
Check eligibility first, because Google lets you submit an appeal only once. Fix what you can, open the Google Business Profile appeals tool, read the reason and policy, attach optional evidence such as a registration, license or utility bill showing the profile's name and address, explain, and submit. Do not create a new profile for the same business.
Before you start
- The Google Account that owns the profile. The appeals tool works from the account you are signed in to, and offers Switch account if it is the wrong one.
- Evidence, if you have it: a document showing the business name and address as the profile does. Google calls evidence optional and says it can help strengthen an appeal. It lists official business registration, a business license, tax certificates, and utility bills for electricity, phone, water or internet.
- Google's guidelines open in another tab. The tool links the policy it applied, and you compare the business against it before you appeal.
Find out what was suspended
This part finds out whether the profile or the Google Account behind it was suspended, and the account comes first, because Google says a profile appeal waits until an account restriction is lifted.
- If every profile the account manages was suspended at the same time, suspect the account. Google says that when an account is restricted, all Business Profiles associated with it are suspended.
- For a restricted account, give a reason and submit an appeal on the My accounts page (myaccount.google.com/restrictions), where you can also track it. Appeal the profile only after the restriction is lifted.
- If the profile was created from an account used for another Google product and that account is restricted, get that account reinstated first. Google says that restriction can suspend the profile.
- Open the Google Business Profile appeals tool (support.google.com/business/?p=manage_appeals). If the account shown owns the profile, select Confirm; otherwise select Switch account.
- Select the profile, then Continue. Select the decision, then Continue. Read the date, the reason, the linked policy and whether the decision can be appealed.
Decide whether an appeal can win
This part tests eligibility, address and name before the appeal, because Google says appeals can only be submitted once and asks that the profile follow all the guidelines first.
- Check eligibility. Google requires in-person contact with customers during stated hours, at the business's address or by travelling to customers, and names online-only businesses, lead generation companies and rental or for-sale properties as ineligible. An appeal does not change eligibility.
- Check the address. Google suspends profiles set at a P.O. Box, does not accept a virtual office, and allows a co-working office only with clear signage, staff on site and customers received during business hours.
- Check the name against your sign. Google says unnecessary information in the name, such as a tagline, services or a location, could result in suspension. The name should match your storefront, website and stationery.
- Fix what you can before you appeal. Google asks you to make sure the profile follows all the guidelines before you submit. Google also says content added to a suspended profile may be rejected until it is reinstated, so state the correct details in the appeal text as well.
Send the one appeal
This part sends the single appeal with any evidence and a short explanation, then leaves it alone until Google decides.
- To upload supporting evidence, select Choose file and attach every document. You can attach more than one, and the name and address on each should match the profile.
- In the text box, explain why the profile should be reinstated: what the business is, where it meets customers, and what you corrected.
- Check the box that reads "I'm ready to submit this appeal and confirm that all optional supporting evidence is attached." Then select Submit appeal.
Google asks for two things while you wait: do not submit multiple appeals for the same issue before a decision, and do not create a new Business Profile for the same business.
Check it worked
Reopen the appeals tool and select the profile. The status on the right reads Submitted, Approved, Not Approved, Can't be appealed or Eligible for appeal. Google says appeal reviews and decisions can take up to 5 business days, and sends the decision by email.
Once approved, search the business name and city in Google Maps. Then check the details are right, and correct anything Google rejected while the profile was suspended.
If the appeal is not approved, Google may do an additional review of a denied request. Send evidence you did not include the first time.
Removed profile, removed account: what each one affects
Google describes three cases. A removed profile disappears from public view and its owner and managers cannot act on it; they can ask Google to reinstate it, and Google says it then reinstates both the profile and its owner and managers. A removed owner account takes every location that user owns with it, and they come back if the account is reinstated. A removed manager account suspends only that manager; the locations are not affected.
Businesses in the UK or the European Economic Area
Google handles appeals differently there. Suspensions still go through the appeals tool, and rejected edits and media restrictions do too. A business in an EEA member state can also refer an appeal to an out-of-court dispute settlement body.
Managing more than 10 profiles
When the account manages more than 10 profiles, the tool asks whether you are requesting bulk reinstatement. Select Yes, then Continue, and attach a spreadsheet with the Business Profile ID of each suspended location and the supporting documents. Only the profile you selected in the tool shows a status change, and only it gets the decision email.