Pools and spas Google Ads cost per click
Across the US, a typical pools and spas campaign on Google Ads pays about $5.80 a click. That ranks 66 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$5.80
Cost per click, US
370,000
Searches a month, US
$2.90 to $19.40
Google's top-of-page bids for the same searches
By service
Clicks for pool repair cost the most at $6.10, 8% more than those for new pools at $5.60. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Pool repair | $6.10 | 120,000 |
| Pool cleaning and service | $5.70 | 150,000 |
| New pools | $5.60 | 96,000 |
By state
A click costs the most in Arizona at $9.50, 3.6 times one in Iowa at $2.70. The same searches cost more where more businesses bid on them and each customer is worth more. 11 states are left out, with fewer than 1,000 searches a month to price.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| Florida | $7.40 | 56,000 |
| Texas | $9.00 | 51,000 |
| California | $5.50 | 43,000 |
| New York | $2.90 | 18,000 |
| Arizona | $9.50 | 17,000 |
| Georgia | $4.90 | 11,000 |
| Pennsylvania | $3.70 | 11,000 |
| New Jersey | $4.20 | 10,000 |
| Ohio | $2.90 | 10,000 |
| North Carolina | $4.80 | 9,600 |
Every state with enough searches (40)
| State | Cost per click | Searches a month |
|---|---|---|
| Arizona | $9.50 | 17,000 |
| Texas | $9.00 | 51,000 |
| Nevada | $8.70 | 4,900 |
| Florida | $7.40 | 56,000 |
| Utah | $5.90 | 2,100 |
| Maryland | $5.80 | 5,300 |
| California | $5.50 | 43,000 |
| Colorado | $5.40 | 4,300 |
| Idaho | $5.10 | 1,100 |
| Georgia | $4.90 | 11,000 |
| North Carolina | $4.80 | 9,600 |
| Delaware | $4.80 | 1,100 |
| South Carolina | $4.70 | 7,300 |
| Virginia | $4.60 | 6,100 |
| Tennessee | $4.30 | 8,100 |
| New Hampshire | $4.30 | 1,300 |
| New Jersey | $4.20 | 10,000 |
| Minnesota | $3.90 | 2,800 |
| Louisiana | $3.90 | 4,300 |
| Mississippi | $3.90 | 2,500 |
| Arkansas | $3.80 | 2,600 |
| Pennsylvania | $3.70 | 11,000 |
| Oklahoma | $3.70 | 3,900 |
| Massachusetts | $3.70 | 5,800 |
| New Mexico | $3.60 | 1,100 |
| Missouri | $3.60 | 4,700 |
| Alabama | $3.60 | 5,100 |
| Washington | $3.60 | 4,900 |
| Kentucky | $3.50 | 3,700 |
| Indiana | $3.50 | 5,400 |
| Connecticut | $3.50 | 3,700 |
| Oregon | $3.20 | 3,100 |
| Wisconsin | $3.10 | 2,700 |
| Kansas | $3.00 | 3,400 |
| Ohio | $2.90 | 10,000 |
| New York | $2.90 | 18,000 |
| West Virginia | $2.80 | 1,300 |
| Michigan | $2.80 | 6,200 |
| Illinois | $2.80 | 8,700 |
| Iowa | $2.70 | 2,200 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $2.90 to $19.40: what advertisers bid to show above the results. A typical campaign pays $5.80, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.
Searches peak in June, at 175% above December, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near pools and spas
Just above and below in the ranking
- Interior design$6.20
- Carpet cleaning$6.10
- Pressure washing$5.90
- Snow removal$5.80
- Garage doors$5.80
- Plastic surgery$5.70
Others in home services
- Painting$13.70
- Electrical$12.20
- Water and fire damage$10.80
- Home security$10.70
- Roofing$10.70
- Foundation and waterproofing$10.60
- Plumbing$10.50
- Moving$10.10
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.