Roofing Google Ads cost per click
Across the US, a typical roofing campaign on Google Ads pays about $10.70 a click. That ranks 11 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$10.70
Cost per click, US
1.2 million
Searches a month, US
$12.90 to $68.00
Google's top-of-page bids for the same searches
By service
Clicks for roof repair cost the most at $11.70, 47% more than those for gutters at $8.00. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Roof repair | $11.70 | 640,000 |
| Roof replacement | $10.70 | 370,000 |
| Gutters | $8.00 | 230,000 |
By state
A click costs the most in Maryland at $14.50, 3.4 times one in Hawaii at $4.20. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $9.00 | 110,000 |
| Florida | $12.90 | 110,000 |
| Texas | $9.80 | 100,000 |
| New York | $9.60 | 75,000 |
| Ohio | $11.50 | 73,000 |
| New Jersey | $11.60 | 52,000 |
| Illinois | $8.10 | 48,000 |
| Pennsylvania | $10.70 | 43,000 |
| Georgia | $11.60 | 42,000 |
| North Carolina | $11.00 | 41,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| Maryland | $14.50 |
| Oregon | $14.10 |
| New Hampshire | $14.10 |
| Michigan | $14.00 |
| Delaware | $13.90 |
| North Dakota | $5.90 |
| New Mexico | $5.80 |
| Wyoming | $4.50 |
| Alaska | $4.40 |
| Hawaii | $4.20 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Maryland | $14.50 | 18,000 |
| Oregon | $14.10 | 14,000 |
| New Hampshire | $14.10 | 4,900 |
| Michigan | $14.00 | 40,000 |
| Delaware | $13.90 | 3,100 |
| Utah | $13.10 | 8,500 |
| South Carolina | $13.00 | 18,000 |
| Arizona | $12.90 | 20,000 |
| Florida | $12.90 | 110,000 |
| Washington | $12.60 | 29,000 |
| Rhode Island | $12.30 | 3,600 |
| Wisconsin | $12.30 | 20,000 |
| Minnesota | $11.70 | 21,000 |
| Massachusetts | $11.70 | 20,000 |
| New Jersey | $11.60 | 52,000 |
| Georgia | $11.60 | 42,000 |
| Ohio | $11.50 | 73,000 |
| Virginia | $11.30 | 31,000 |
| North Carolina | $11.00 | 41,000 |
| Colorado | $10.90 | 26,000 |
| Pennsylvania | $10.70 | 43,000 |
| District of Columbia | $10.60 | 2,200 |
| Indiana | $10.20 | 32,000 |
| Idaho | $10.10 | 5,500 |
| Connecticut | $10.10 | 14,000 |
| Kentucky | $10.00 | 15,000 |
| Texas | $9.80 | 100,000 |
| New York | $9.60 | 75,000 |
| Nebraska | $9.20 | 6,000 |
| Missouri | $9.10 | 20,000 |
| Tennessee | $9.10 | 25,000 |
| California | $9.00 | 110,000 |
| Oklahoma | $8.90 | 11,000 |
| Iowa | $8.30 | 19,000 |
| Alabama | $8.20 | 14,000 |
| Illinois | $8.10 | 48,000 |
| Kansas | $7.70 | 18,000 |
| Louisiana | $7.50 | 9,800 |
| Maine | $7.50 | 3,800 |
| Vermont | $7.10 | 2,000 |
| Nevada | $7.00 | 4,400 |
| Mississippi | $6.50 | 6,200 |
| West Virginia | $6.40 | 6,900 |
| Arkansas | $6.20 | 7,500 |
| South Dakota | $6.10 | 1,900 |
| Montana | $6.00 | 2,100 |
| North Dakota | $5.90 | 1,800 |
| New Mexico | $5.80 | 3,400 |
| Wyoming | $4.50 | 2,300 |
| Alaska | $4.40 | 1,500 |
| Hawaii | $4.20 | 2,600 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $12.90 to $68.00: what advertisers bid to show above the results. A typical campaign pays less than even the low end, $10.70, because Google charges what it takes to beat the ad below, most ads show under the top on many searches, and the longer searches with fewer bidders cost less. Planning a budget on the top-of-page bid overstates what clicks will cost.
The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.
Searches peak in March, at 69% above November, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near roofing
Just above and below in the ranking
- Water and fire damage$10.80
- Home security$10.70
- Medical malpractice law$10.70
- Foundation and waterproofing$10.60
- Plumbing$10.50
- Family law$10.10
Others in home services
- Painting$13.70
- Electrical$12.20
- Water and fire damage$10.80
- Home security$10.70
- Foundation and waterproofing$10.60
- Plumbing$10.50
- Moving$10.10
- Heating and air$9.70
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.