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Property management Google Ads cost per click

Across the US, a typical property management campaign on Google Ads pays about $3.90 a click. That ranks 103 of the 146 kinds of business measured here, where the one in the middle pays $5.40.

$3.90

Cost per click, US

250,000

Searches a month, US

$2.90 to $16.50

Google's top-of-page bids for the same searches

Work out your budget

By service

Clicks for hoa and commercial cost the most at $6.50, 84% more than those for rental homes and apartments at $3.50. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.

Property management Google Ads cost per click by service, US
ServiceCost per clickSearches a month
HOA and commercial$6.5035,000
Rental homes and apartments$3.50210,000

By state

A click costs the most in Arizona at $6.70, 4.4 times one in South Dakota at $1.50. The same searches cost more where more businesses bid on them and each customer is worth more. 12 states are left out, with fewer than 1,000 searches a month to price.

Where people search most

Property management Google Ads cost per click in the ten states with the most searches
StateCost per clickSearches a month
California$4.2047,000
Texas$5.8018,000
Florida$4.7016,000
New York$3.6012,000
Ohio$3.2011,000
North Carolina$3.709,300
Oregon$1.908,300
Washington$3.607,800
Virginia$3.906,900
Georgia$4.406,700

Dearest and cheapest

Property management Google Ads cost per click, the dearest and cheapest states
StateCost per click
Arizona$6.70
Colorado$6.50
Texas$5.80
Florida$4.70
Maryland$4.50
Indiana$2.20
Wisconsin$2.20
Montana$2.00
Oregon$1.90
South Dakota$1.50
Every state with enough searches (39)
Property management Google Ads cost per click by state, dearest first
StateCost per clickSearches a month
Arizona$6.706,200
Colorado$6.506,100
Texas$5.8018,000
Florida$4.7016,000
Maryland$4.503,400
Georgia$4.406,700
Oklahoma$4.301,700
Utah$4.304,100
California$4.2047,000
Massachusetts$4.103,800
New Jersey$4.104,100
Minnesota$3.902,800
Virginia$3.906,900
Connecticut$3.802,000
North Carolina$3.709,300
Nevada$3.702,300
Illinois$3.706,700
Washington$3.607,800
New Mexico$3.601,200
New York$3.6012,000
South Carolina$3.504,800
Tennessee$3.504,900
Louisiana$3.301,900
Ohio$3.2011,000
Alabama$3.102,500
Kansas$3.003,000
Michigan$2.906,400
Missouri$2.803,700
Kentucky$2.702,700
Arkansas$2.601,400
Pennsylvania$2.606,500
Iowa$2.501,800
Mississippi$2.401,400
Idaho$2.303,200
Indiana$2.204,700
Wisconsin$2.204,300
Montana$2.001,400
Oregon$1.908,300
South Dakota$1.501,500

Against Google's own bids

Keyword Planner puts the top-of-page bids for these searches at $2.90 to $16.50: what advertisers bid to show above the results. A typical campaign pays $3.90, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.

The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.

Searches peak in January, at 45% above December, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.

Priced near property management

Just above and below in the ranking

All 146 businesses, ranked

Where the figures come from

Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.

Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.