ReferenceGoogle Ads disapproval
Location specific financial services verification
In Australia, Google requires verification before any financial services ad shows, including to Australian users who appear to be seeking financial services. Start with G2RS verification, with business details matching the ASIC register exactly. Then confirm advertiser verification and submit the code through the Financial Services Verification form.
At a glance
- Where it shows
- The account's verification status, and an email from Google when the outcome is known.
- What stops
- Financial services ads cannot show in Australia until verification is complete.
- How serious
- Blocks those ads until verified. The page does not describe a warning period.
What it means
Advertisers must be verified by Google before showing financial services ads in Australia. The requirement covers every ad format and asset, and it applies to Australian users who appear to be seeking financial services. Proof of an ASIC license is required, and it also covers financial services categories that ASIC does not regulate.
Authorized Buyers and Display & Video 360 accounts that engage in financial services do not need verification at this time. Accounts authorized for a third party start by submitting that third party's domains.
The page gives the detailed requirements for Australia only. It names many other countries, but gives no requirements for them, so open the section for each country you target.
What actually triggers it
Reaching Australian users who are seeking the service
Verification applies to showing financial services ads to Australian users who appear to be seeking financial services. Targeting Australia is not the only way in.
A category ASIC does not regulate
The requirement also covers financial services categories that ASIC does not regulate, so being outside ASIC's regime does not remove it.
A change to the account or its payments profile
Verification needs renewal periodically, and it may need to be done again after significant changes to the account or its payments profile.
Fix it in this order
- Step 1: Complete G2RS verification. Your business details must match the ASIC registry records exactly. You receive a unique code.
- Step 2: Complete or confirm your Google Ads Advertiser verification. If it is already done, you do not need to repeat it.
- Step 3: Complete the Google Ads Financial Services Verification form. Submit the G2RS code through it.
Google notifies you by email of the outcome. Once verified, a certificate is applied to the account.
Often confused with
Financial products and services disclosures
A landing page rule that applies in every location: the address, fees and accreditation shown without a click. This page is about verification before any financial ad runs in Australia.