ReferenceGoogle Ads disapproval
Financial products and services disclosures
Google requires financial ads to show the business's physical address, all fees, and any third-party accreditation or endorsement it claims. The information must be visible on the landing page without a click or a hover. Add it where a visitor sees it first, then appeal from the account, or remove the ad if it cannot be fixed.
At a glance
- Where it shows
- The Status column on the Ads & assets page, as Disapproved under this policy.
- What stops
- The ad stops serving.
- How serious
- Low on its own. Google warns at least 7 days before any account suspension.
What it means
The policy exists so people can weigh costs and avoid deceptive practices before they commit. It applies to financial products and services. The page points to a separate policy for what counts as one.
The required disclosures are the physical address of the business, all associated fees, and links to any third-party accreditation or endorsement that is claimed or implied, such as government affiliation verification or third-party ratings.
What actually triggers it
A disclosure in a tab, a hover or behind a link
Disclosures must be clearly and immediately visible without needing to click or hover over anything. Roll-over text, or a link or tab that hides the information, does not meet the rule.
A fee in the ad but not on the page
The policy requires all associated fees, not only the headline rate. A fee that is missing from the landing page fails the same check.
An accreditation badge with no link
An accreditation or endorsement that the site claims or implies must be linked to its source. A badge with no link is a claim without the required link.
No physical address on the landing page
The physical address of the business must be disclosed on the landing page the ad links to.
Fix it in this order
- Open the landing page the ad links to, and add the physical address, all fees and any accreditation links where a visitor sees them first, without a click.
- Check that none of the information sits behind a tab, a hover or a link.
- Once the page is updated, appeal from your Google Ads account.
- If you cannot or do not want to fix it, remove the ad.
When to appeal
Appeal once the landing page shows the required information. The page says that if the review finds the ads compliant, they can run again.
Often confused with
Location specific financial services verification
A separate requirement: proof of an ASIC license and Google verification before a financial ad runs in Australia. Disclosures are on the landing page wherever the ad runs.