Removed
In Google Ads, a conversion action with the status Removed has been deleted or archived by hand and no longer tracks data. Anything still sent to it records nothing. Before you change anything, confirm which action your tags, imports and call uploads now send to, since the page does not say whether a removed action can be brought back.
At a glance
- Where it shows
- The status in the conversion summary, as Removed. The page lists it as one of five overview statuses.
- What stops
- The action stops tracking data. Anything sent to it after that is not recorded.
- How serious
- High when the action carried your leads or calls. The page does not say what happens to history.
What it means
The page defines the status as a conversion action that has been manually deleted or archived and is no longer tracking data. It is not an error code, and nothing on the page says the action will come back.
A removed action is easy to miss because nothing fails loudly. Whatever was sending to it keeps sending, and the counts quietly drop. Record the action's name and the date it was removed before anything is recreated.
What actually triggers it
Someone deleted or archived the action by hand
The page's own definition is a manual deletion or archive. Check the change history to see who made it, before you rebuild anything.
A tag or import still sends to the removed action
Not on Google's help page
The action stops recording while the tag, import or call upload that feeds it keeps running. The status says the action is no longer tracking data, and nothing on the sending side reports an error.
Fix it in this order
- Open the conversion summary and read the status of each action. Find the ones marked Removed.
- Check which tags, imports and uploads send to each removed action.
- Decide whether a new action should replace it. Record the old action's name and the date it was removed.
- Update each tag, import or upload that still points at the removed action, then check that the new action's totals move.
The page does not say whether a removed action can be restored or what happens to its history, so do not assume either.