Skip to content
Adrythm
Book 30 minutes

Hearing aids Google Ads cost per click

Across the US, a typical hearing aids campaign on Google Ads pays about $8.00 a click. That ranks 33 of the 146 kinds of business measured here, where the one in the middle pays $5.40.

$8.00

Cost per click, US

300,000

Searches a month, US

$1.90 to $8.40

Google's top-of-page bids for the same searches

Work out your budget

By service

Clicks for hearing tests and ear care cost the most at $13.10, 82% more than those for hearing aids at $7.20. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.

Hearing aids Google Ads cost per click by service, US
ServiceCost per clickSearches a month
Hearing tests and ear care$13.1040,000
Hearing aids$7.20260,000

By state

A click costs the most in Indiana at $9.60, 62% more than one in Hawaii at $5.90. The same searches cost more where more businesses bid on them and each customer is worth more. 8 states are left out, with fewer than 1,000 searches a month to price.

Where people search most

Hearing aids Google Ads cost per click in the ten states with the most searches
StateCost per clickSearches a month
California$7.1030,000
Texas$8.6026,000
Florida$9.3022,000
New York$7.2017,000
Pennsylvania$7.4012,000
Illinois$7.7011,000
Ohio$7.8010,000
North Carolina$7.709,800
Georgia$8.109,800
Michigan$7.708,700

Dearest and cheapest

Hearing aids Google Ads cost per click, the dearest and cheapest states
StateCost per click
Indiana$9.60
Florida$9.30
Colorado$9.30
Arizona$9.00
Missouri$8.70
Massachusetts$7.00
Iowa$6.60
West Virginia$6.20
Mississippi$6.00
Hawaii$5.90
Every state with enough searches (43)
Hearing aids Google Ads cost per click by state, dearest first
StateCost per clickSearches a month
Indiana$9.606,500
Florida$9.3022,000
Colorado$9.305,800
Arizona$9.006,700
Missouri$8.705,300
Texas$8.6026,000
New Mexico$8.401,600
Kansas$8.203,000
Washington$8.206,700
Louisiana$8.203,200
Georgia$8.109,800
Connecticut$8.003,300
New Jersey$7.908,100
Ohio$7.8010,000
Oklahoma$7.803,200
Maine$7.801,400
Idaho$7.801,600
New Hampshire$7.801,400
North Carolina$7.709,800
Illinois$7.7011,000
Minnesota$7.705,400
Michigan$7.708,700
South Carolina$7.705,100
Utah$7.603,100
Virginia$7.607,700
Oregon$7.503,700
Kentucky$7.503,900
Tennessee$7.506,100
Pennsylvania$7.4012,000
Maryland$7.305,000
Nevada$7.302,600
Arkansas$7.202,600
New York$7.2017,000
Wisconsin$7.205,100
Delaware$7.101,100
California$7.1030,000
Nebraska$7.101,500
Alabama$7.004,100
Massachusetts$7.006,600
Iowa$6.602,800
West Virginia$6.201,400
Mississippi$6.002,100
Hawaii$5.901,100

Against Google's own bids

Keyword Planner puts the top-of-page bids for these searches at $1.90 to $8.40: what advertisers bid to show above the results. A typical campaign pays $8.00, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.

The price level comes from LocaliQ's own median for this business, from what real campaigns paid; Google's prices only set how its services and the states compare.

Priced near hearing aids

Just above and below in the ranking

All 146 businesses, ranked

Where the figures come from

Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.

Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.