ReferenceBusiness Profile suspension
Invalid business link
Google rejects a booking, ordering or pickup link on a Business Profile when the link is malformed. The page lists spaces, symbols, backslashes and a duplicated protocol such as two http:// prefixes as causes. Copy the exact address, remove those problems, and test the corrected link in a browser. If the link was denied in error, use the contact link to request a review.
At a glance
- Where it shows
- The business link on the Business Profile, where the action is set up.
- What stops
- Customers cannot use the booking, ordering or pickup action the link offered.
- How serious
- Moderate. A denied or removed link leaves the action offline until it is corrected.
What it means
A Business Profile can let customers book appointments, order food or arrange pickup and delivery through a business link. The page's policy covers those links, and names booking, food ordering and pickup and delivery among the transaction types.
The error describes the link's format, not the service behind it. The page calls the problem a malformed link or one with invalid characters, so the fix is in the address itself.
What actually triggers it
Spaces or symbols in the address
The page lists links with spaces or symbols as malformed. The fix is to remove them from the address.
A backslash in the address
The page lists backslashes as invalid characters. A backslash can get into an address when it is copied from a file path or a code snippet.
A duplicated protocol
The page gives an invalid protocol, such as a duplicated http:// prefix, as a cause. The address then has two protocols at its start, which the policy does not accept.
Fix it in this order
- Open the business link in the Business Profile and copy the exact address.
- Remove any spaces, symbols, backslashes or repeated protocol prefixes. The page says to check the link and remove any spaces, symbols, backslashes or other issues.
- Test the corrected address in a browser to confirm that it opens the page you intend.
- Save the change and check that the action link is accepted. If the link was denied or removed and you believe that is an error, use the contact link on the page to request a review.
When to appeal
Request a review only when the link is correctly formatted and was still denied or removed. Use the contact link on the page to request it.
Fix the link first. The review looks at the address as it stands.
Often confused with
A processing error that says to try again later. A link problem is about the address itself, so retrying the same link will not change its format.