ReferenceBusiness Profile suspension
Rental or for-sale properties
Google's guidelines exclude individual properties such as vacation homes, model homes and vacant apartments from Business Profile eligibility. A sales or leasing office for the same development can qualify, because it is a place where people do business. Decide whether the listing is the property or the office. Keep the office if it has staff and signage, and remove the property listing.
At a glance
- Where it shows
- The profile's address and the business it represents.
- What stops
- Google's page lists the property as ineligible and does not describe what happens to a profile already live.
- How serious
- Set by what the address is, not by the content of the listing.
What it means
Google's guidelines list rental or for-sale properties as ineligible. The examples are vacation homes, model homes and vacant apartments. The test is whether the address is a business place, and a property that is rented out or for sale is not one.
A sales or leasing office is eligible for verification, and the page says so directly. The case that confuses people is a developer's sales office and the show home beside it, which can share one address.
What actually triggers it
A vacation rental listed as a business
A holiday let or a vacation home listed under its own address. The page names vacation homes as ineligible.
A model home or a vacant apartment
A show home at a new development, or a unit that is empty between tenants. Both appear on the page's list of ineligible properties.
Fix it in this order
- Decide whether the listing is the property itself or a staffed office that serves it.
- If it is a sales or leasing office with staff, keep the profile on the office, and check that its address and hours match the sign.
- If it is only the property, remove that profile, since the property is not eligible.
Often confused with
Service at a location you don't own
A class, service or meeting held at a place the business does not own or represent. This page is about the property itself being ineligible.