Running ads · Updated October 11, 2026
Does Wix support Google Ads enhanced conversions?
Updated October 11, 2026
Yes, for new Wix Forms only, and not with a switch. As of October 2026, Wix documents two routes that send the email and phone: a code snippet in Custom Code or a Google Tag Manager tag. Both need a Premium plan and a connected domain. Wix's no-code Event Manager documents a standard conversion, not enhanced data.
If your Wix form is a new Wix Form, you can send enhanced conversions, but you have to set it up yourself
If your site uses new Wix Forms, enhanced conversions works through one of two routes Wix documents: its own code snippet pasted into Custom Code, or a Google Tag Manager tag that reads the form data Wix passes along. Nothing in the Wix dashboard turns it on for you. This is the state of Wix's help center as checked on 11 October 2026.
Enhanced conversions sends the email or phone number from the form, hashed with SHA-256, so Google can match the lead to a signed-in Google account that clicked your ad. Wix's own article says this is "particularly beneficial for cross-device and cross-browser interactions," such as a click on a phone and an enquiry later on a laptop. The question of why Google Ads misses leads in general has its own answer; this page covers what Wix can and cannot hand to Google.
Wix states the limit plainly in its own FAQ: "Currently, Wix supports enhanced conversions with new Wix forms that trigger a lead event upon form submission." Wix does not document support for forms built with the old Wix Forms.
- Plan. Wix's Marketing Integrations, Google Tag Manager and Event Manager all require a Premium plan and a connected domain. Custom Code needs a published site with a connected domain.
- Form type. New Wix Forms only. The forms and submissions page in your dashboard has a separate tab for old and new forms, so you can see which you have.
- Skill. Wix says "basic coding knowledge is helpful" for the snippet and that the Tag Manager route "requires less coding." Both mean editing settings in Google Ads as well as Wix.
If you set up conversions with Event Manager, expect a standard count, not enhanced data
If you used Wix's Event Manager or connected only a Google Tag in Marketing Integrations, you have conversion tracking, but nothing on those pages says it sends the email or phone. Treat that setup as standard conversions and add one of the two routes below if you want enhanced conversions.
What Wix does well here is real. Event Manager scans the site for trackable events, lets you paste a Google Ads conversion label against an event, and applies it either through your Google tag or as a file you import into Tag Manager. Wix now calls it "the recommended starting point for most users," and for a form count it is quick.
Wix itself calls the plain Google Ads destination basic. Its Marketing Integrations page says adding a Google Ads destination to your Google tag "represents the basic level of conversion tracking" and points to Tag Manager, Google Analytics or Custom Code for more.
The contrast with Meta is worth knowing. Wix sends Meta events from its own servers through Meta's Conversions API, which it says avoids losing events to banners and blockers. Wix documents nothing similar for Google: every Google route Wix documents runs in the visitor's browser.
The two routes that send the email and phone
If you want the route Wix wrote for you, paste its snippet into Custom Code
If you would rather not run Tag Manager, use the snippet in Wix's article Setting Up Enhanced Conversions with Wix. It listens for Wix's Lead event and sends a Google Ads conversion with the email, phone, name and address from the form attached.
- In Google Ads, create a conversion action for the form and note its conversion ID (it starts AW-) and its conversion label.
- In Wix, open Marketing Integrations and connect a Google Tag. Wix's comment in the snippet says the conversion ID "must be associated with Google Tag installed at Wix," so that tag must have your Google Ads account as a destination.
- Add or rebuild the form as a new Wix Form. For each field, open Settings, then the Advanced tab, and set the Field key before you close the panel. Wix warns the key cannot be changed later; miss it and you delete the field and add it again.
- Copy the leads version of Wix's snippet, replace the placeholder conversion ID and label with yours, and paste it under Settings, then Custom Code, then + Add Custom Code. Choose Marketing as the code type, All pages, and Head.
The snippet finds the email and phone by the start of each field key. It looks for keys beginning with email, phone, first_name and so on. Wix lets you edit only the text after the last underscore, so the start the snippet looks for stays in place. That is a reading of Wix's published code, not a rule Wix states.
Do not paste Google's own tag code into Custom Code. Wix says tracking scripts such as Google Analytics and Google Tag Manager "do not work through custom code" and belong in Marketing Integrations. The snippet only works on top of the Google tag you connected there.
If your site runs Google Tag Manager, read Wix's user_data instead of the page
If Tag Manager is already connected in Marketing Integrations, set up the Google Ads conversion tag to read the form data Wix passes to Tag Manager, rather than scraping fields off the page.
Wix's recipe: a Google Ads Conversion Tracking tag with your conversion ID and label, Include user-provided data from your website turned on, a new Code variable built from a Data Layer Variable named user_data, and a Custom Event trigger.
Wix's own articles disagree on the trigger's event name. The enhanced conversions article says generate_lead. The older conversions article, which uses lead event capturing for form counts, says lead. Do not guess: open Tag Manager's Preview mode, submit the form, and use the event name that actually appears, then check that user_data holds the email.
Run one Google route, not two. Wix's Marketing Integrations page says to avoid installing Google Tag and Google Tag Manager together because they may conflict, and its Event Manager page warns that tracking the same conversion in Wix and in Tag Manager "can cause duplicates." One conversion action, one route.
For example
A dental practice sets up Event Manager for its enquiry form in spring, then adds Wix's enhanced conversions snippet against the same Google Ads conversion action in summer. The next month, the form takes 12 enquiries from ad clicks and Google Ads shows 24 conversions. Removing the Event Manager conversion for that action brings the count back in line, and the snippet carries on sending the email.
Whichever route you pick, switch enhanced conversions on in Google Ads too
If the Google Ads side is not switched on, the email and phone your Wix setup sends are dropped. In Google Ads, open Goals, then Settings, expand Customer data use, tick Turn on enhanced conversions, then Agree and save and accept the data terms.
Google is explicit about this. Its Tag Manager guide says user-provided data collection "won't begin until you accept the terms of service," and only goes ahead where, if applicable, the consent parameters are set to granted. Google merged the web and leads versions into one on/off setting in 2026, so there is no longer a method to choose.
A cookie banner holds all of it back. Wix says that with a cookie banner, Tag Manager "will only gather data after a visitor provides consent," and that in countries covered by GDPR, Google only tracks sessions where visitors consent. A visitor who declines sends no conversion and no email.
Where it quietly stops working
If your site still has old Wix Forms, rebuild the form rather than coding around it
If the form you advertise is an old Wix Form, replace it with a new Wix Form before you set any of this up. Wix's enhanced conversions support names new forms only, and Wix's developer docs say any form created since April 2025 works only with the new forms API.
Velo, Wix's coding layer, is not a shortcut here. It has submit events for both kinds of form: onSubmitSuccess for new forms, which runs once the server has received the submission, and onWixFormSubmitted for old ones. But Wix's enhanced conversions guide does not use them, and Wix documents no Velo route that attaches the email to a Google Ads conversion. Its developer docs also say page code cannot use web APIs to manipulate the page directly. The only Velo step Wix's guide asks for is the field key above.
If you count leads on a thank-you page, know that it counts but cannot send the email
If your new form redirects to a thank-you page and your conversion fires on that page loading, it will count leads, but it cannot carry enhanced conversions data. Count on the form's Lead event instead, which Wix's own conversions article marks as recommended.
Google needs the customer data on the page where the conversion tag fires. A hidden thank-you page has no email or phone on it, so the tag has nothing to hash.
A page view also counts every load. Someone who refreshes the thank-you page or returns to it from their history fires the conversion again. To redirect a new form, Wix's setting is Redirect to a URL under the form's Confirmation message, and Wix suggests hiding that page from your menu and from search results.
If tracking worked once and stopped, check the domain and the code first
If conversions dropped to zero after a change to the site, check these Wix behaviours before you rebuild anything.
- A domain change deletes the snippet. Wix ties Custom Code to the domain, and says that if you assign a different domain, "your code snippets will be deleted."
- New security rules can block old code. Wix says that since December 2025, new frontend security measures may block snippets that used to work, including dashboard Custom Code and Velo code.
- An old Google Ads integration may still be installed. Wix replaced its separate Google Ads tool with one Google Tag tool and said the old integration would be deprecated by the end of February 2025. If you still see Google Ads Conversions as its own tool, Wix recommends deleting it and adding Google Ads as a destination on your Google tag.
Proving it works
Test with one real submission and look for the hashed email in the request
If you have set up either route, send one real enquiry through the live form and watch what leaves the browser. Wix's own testing advice stops at monitoring, so use Google's checks.
- On the live site in Chrome, right click, choose Inspect, open the Network tab and type google in the filter box.
- Submit the form with an email address you own. Find the request to googleadservices.com/pagead/conversion/ (or google.com/pagead/1p-conversion/ in some browsers) and open Payload.
- Look for the em parameter. Google says it starts tv.1~em for email and tv.1~pn for phone, followed by a long string. If it shows only tv.1~em with nothing after it, the parameter is being sent empty because the data was not available when the tag fired.
- On the Tag Manager route, run Preview first, submit the form, and confirm the tag fired on the Wix event and that user_data held the address.
Then give Google time. Google says the tag diagnostics report appears about 48 hours after setup, under Goals, then Summary, then the conversion action's Diagnostics. A status of Check enhanced conversions means something is wrong, and Google's report flags problems such as every tag ping missing the customer data.
If the tag route cannot work on your site, send the leads to Google as an import
If a cookie banner, an old form or a theme you cannot change rules out the tag, send each lead from Wix to a tool that uploads it to Google Ads as an offline conversion. Wix Automations can post every form submission to an outside address.
On the Wix side, create an automation with the Wix Forms trigger and add the Send HTTP request action. Choosing All automation data sends every field of the form. Wix labels this for "advanced users" with webhook experience. Google lists Data Manager, the Google Ads API and Zapier as supported ways to upload.
On the Google side, the click ID decides whether this works. Google says including the GCLID, its click ID, is "required if you are not using a tag to collect user-provided data." So if no tag sent the email at the time of the enquiry, the import needs the click ID saved with the lead. Whether and how a form builder can save it has its own answer.
Upload only leads the tag missed. If the snippet or Tag Manager already counted a lead, uploading it again as a separate conversion counts it twice. Google also moved offline imports and enhanced conversions for leads uploads to its Data Manager API from 15 June 2026, so a connector built on the older Google Ads API route may need updating.