Personal injury law Google Ads cost per click
Across the US, a typical personal injury law campaign on Google Ads pays about $21.10 a click. That is the dearest of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$21.10
Cost per click, US
1.4 million
Searches a month, US
$59.70 to $363
Google's top-of-page bids for the same searches
By service
Clicks for truck accidents cost the most at $35.70, 2.5 times those for other injuries at $14.00. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Truck accidents | $35.70 | 250,000 |
| Car accidents | $24.40 | 450,000 |
| Other injuries | $14.00 | 720,000 |
By state
A click costs the most in Colorado at $35.30, 4.7 times one in Hawaii at $7.50. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $26.20 | 190,000 |
| Texas | $33.10 | 130,000 |
| Florida | $24.60 | 120,000 |
| New York | $14.20 | 100,000 |
| Ohio | $14.10 | 89,000 |
| Georgia | $21.20 | 62,000 |
| Illinois | $19.20 | 53,000 |
| North Carolina | $15.00 | 49,000 |
| South Carolina | $15.30 | 46,000 |
| Colorado | $35.30 | 39,000 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Colorado | $35.30 | 39,000 |
| Texas | $33.10 | 130,000 |
| Arizona | $31.20 | 22,000 |
| Louisiana | $30.10 | 17,000 |
| Nevada | $29.20 | 18,000 |
| Alabama | $27.10 | 16,000 |
| California | $26.20 | 190,000 |
| Florida | $24.60 | 120,000 |
| District of Columbia | $24.10 | 3,200 |
| New Mexico | $23.50 | 5,100 |
| Kentucky | $21.70 | 12,000 |
| Washington | $21.30 | 32,000 |
| Georgia | $21.20 | 62,000 |
| Idaho | $20.70 | 5,700 |
| Missouri | $20.70 | 20,000 |
| Maryland | $20.60 | 18,000 |
| Tennessee | $19.50 | 21,000 |
| Connecticut | $19.20 | 21,000 |
| Illinois | $19.20 | 53,000 |
| Rhode Island | $19.00 | 5,800 |
| Indiana | $18.90 | 23,000 |
| Michigan | $17.50 | 27,000 |
| Mississippi | $17.00 | 7,400 |
| Nebraska | $16.70 | 5,200 |
| Pennsylvania | $16.70 | 37,000 |
| Oklahoma | $16.30 | 11,000 |
| Massachusetts | $15.80 | 20,000 |
| Virginia | $15.50 | 30,000 |
| New Hampshire | $15.40 | 3,500 |
| South Carolina | $15.30 | 46,000 |
| Kansas | $15.20 | 16,000 |
| Delaware | $15.20 | 2,700 |
| North Dakota | $15.10 | 1,800 |
| West Virginia | $15.00 | 6,600 |
| North Carolina | $15.00 | 49,000 |
| Arkansas | $14.30 | 8,700 |
| Utah | $14.30 | 11,000 |
| New York | $14.20 | 100,000 |
| Ohio | $14.10 | 89,000 |
| New Jersey | $13.10 | 37,000 |
| Oregon | $12.60 | 12,000 |
| Wisconsin | $11.80 | 15,000 |
| Alaska | $11.70 | 1,700 |
| Iowa | $11.30 | 5,500 |
| Minnesota | $10.70 | 15,000 |
| Montana | $10.70 | 2,700 |
| Maine | $10.20 | 2,800 |
| Wyoming | $10.10 | 2,400 |
| Vermont | $8.50 | 1,700 |
| South Dakota | $8.30 | 1,400 |
| Hawaii | $7.50 | 2,800 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $59.70 to $363: what advertisers bid to show above the results. A typical campaign pays less than even the low end, $21.10, because Google charges what it takes to beat the ad below, most ads show under the top on many searches, and the longer searches with fewer bidders cost less. Planning a budget on the top-of-page bid overstates what clicks will cost.
No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.
Searches peak in March, at 40% above August, the slowest month. A budget sized for the slow months runs out sooner in the busy ones.
Priced near personal injury law
Just above and below in the ranking
- Workers' comp law$15.70
- Painting$13.70
- Criminal defense law$13.40
Others in legal
- Workers' comp law$15.70
- Criminal defense law$13.40
- Tax law$12.30
- Disability law$10.90
- Medical malpractice law$10.70
- Family law$10.10
- Business law$10.10
- Traffic ticket law$9.20
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.