Furniture store Google Ads cost per click
Across the US, a typical furniture store campaign on Google Ads pays about $2.80 a click. That ranks 128 of the 146 kinds of business measured here, where the one in the middle pays $5.40.
$2.80
Cost per click, US
4.5 million
Searches a month, US
$0.80 to $3.70
Google's top-of-page bids for the same searches
By service
Clicks for living room cost the most at $3.10, 70% more than those for bedroom and dining at $1.80. A campaign that takes every service pays somewhere between, set by which ones people search for most where it runs.
| Service | Cost per click | Searches a month |
|---|---|---|
| Living room | $3.10 | 3 million |
| Outdoor furniture | $2.50 | 670,000 |
| Bedroom and dining | $1.80 | 820,000 |
By state
A click costs the most in Nevada at $4.20, 2.4 times one in Alaska at $1.70. The same searches cost more where more businesses bid on them and each customer is worth more.
Where people search most
| State | Cost per click | Searches a month |
|---|---|---|
| California | $3.10 | 490,000 |
| Texas | $2.90 | 440,000 |
| Florida | $3.00 | 340,000 |
| New York | $2.90 | 280,000 |
| Illinois | $2.90 | 170,000 |
| North Carolina | $2.60 | 170,000 |
| Pennsylvania | $2.40 | 160,000 |
| Georgia | $2.50 | 160,000 |
| Ohio | $3.00 | 150,000 |
| Michigan | $2.40 | 130,000 |
Dearest and cheapest
| State | Cost per click |
|---|---|
| Nevada | $4.20 |
| Montana | $3.20 |
| Minnesota | $3.20 |
| California | $3.10 |
| Virginia | $3.10 |
| Nebraska | $2.20 |
| Vermont | $2.20 |
| Mississippi | $2.20 |
| Maine | $2.00 |
| Alaska | $1.70 |
Every state with enough searches (51)
| State | Cost per click | Searches a month |
|---|---|---|
| Nevada | $4.20 | 39,000 |
| Montana | $3.20 | 9,100 |
| Minnesota | $3.20 | 68,000 |
| California | $3.10 | 490,000 |
| Virginia | $3.10 | 120,000 |
| Utah | $3.10 | 39,000 |
| Florida | $3.00 | 340,000 |
| Oregon | $3.00 | 54,000 |
| Ohio | $3.00 | 150,000 |
| Illinois | $2.90 | 170,000 |
| North Dakota | $2.90 | 6,900 |
| Idaho | $2.90 | 22,000 |
| District of Columbia | $2.90 | 15,000 |
| New Jersey | $2.90 | 120,000 |
| Texas | $2.90 | 440,000 |
| New York | $2.90 | 280,000 |
| Connecticut | $2.80 | 43,000 |
| Arizona | $2.80 | 98,000 |
| Wisconsin | $2.80 | 62,000 |
| Hawaii | $2.80 | 13,000 |
| South Dakota | $2.70 | 7,600 |
| Rhode Island | $2.70 | 13,000 |
| Massachusetts | $2.70 | 91,000 |
| Delaware | $2.60 | 14,000 |
| Maryland | $2.60 | 80,000 |
| Colorado | $2.60 | 80,000 |
| North Carolina | $2.60 | 170,000 |
| Washington | $2.60 | 110,000 |
| Oklahoma | $2.50 | 41,000 |
| Georgia | $2.50 | 160,000 |
| West Virginia | $2.50 | 16,000 |
| Tennessee | $2.50 | 92,000 |
| South Carolina | $2.50 | 78,000 |
| Kentucky | $2.40 | 51,000 |
| Pennsylvania | $2.40 | 160,000 |
| Iowa | $2.40 | 31,000 |
| Michigan | $2.40 | 130,000 |
| Missouri | $2.40 | 73,000 |
| Indiana | $2.40 | 84,000 |
| Kansas | $2.40 | 33,000 |
| New Mexico | $2.40 | 20,000 |
| New Hampshire | $2.30 | 17,000 |
| Alabama | $2.30 | 62,000 |
| Wyoming | $2.30 | 4,900 |
| Arkansas | $2.20 | 33,000 |
| Louisiana | $2.20 | 52,000 |
| Nebraska | $2.20 | 17,000 |
| Vermont | $2.20 | 7,000 |
| Mississippi | $2.20 | 27,000 |
| Maine | $2.00 | 17,000 |
| Alaska | $1.70 | 4,800 |
Against Google's own bids
Keyword Planner puts the top-of-page bids for these searches at $0.80 to $3.70: what advertisers bid to show above the results. A typical campaign pays $2.80, inside that range, because Google charges what it takes to beat the ad below and not the bid itself. Planning a budget on the top-of-page bid overstates what clicks will cost.
No published study measures this business on its own, so its price level is the median for its industry in LocaliQ's studies, moved a third of the way toward Google's prices scaled to what campaigns paid. Google's prices set how its services and the states compare.
Priced near furniture store
Just above and below in the ranking
- Tattoo shop$3.00
- Nursery and garden center$3.00
- Pet grooming$2.90
- Driving school$2.70
- Massage and day spa$2.70
- Online store$2.60
Others in retail and online
- Hot tubs and saunas$5.30
- Phone and computer repair$5.10
- Mattress store$3.90
- Jewelry store$3.50
- Nursery and garden center$3.00
- Online store$2.60
- Bike shop$1.60
Where the figures come from
Google's own search counts and click prices for the year to August 2026 (Keyword Planner, through DataForSEO), scaled to what campaigns paid in LocaliQ's published studies, rounded to ten cents. They are medians: half of campaigns pay more. The full method is on the benchmark page, and the budget calculator runs on the same data for any ZIP code.
Bringing your own cost per click down starts in the account:
Written by Grant Epley. Last reviewed October 11, 2026. Search data to August 2026.