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Pricing, margin and fee calculators

Discounts and processing fees come out of profit, not revenue. A price that looks fine on the invoice can leave far less once a card fee and a promotion have both been taken from it.

These calculators show what you keep: the margin on a price, what a discount leaves, and what each payment platform takes before the money reaches you.

Which one you need

  1. Margin calculator

    To set a price from a cost, or check the margin on a price you already charge. It works in both directions, so you can start from the margin you want.

  2. Discount calculator

    Before you run a sale. It shows the price after one discount or several stacked, and the real discount between two prices.

  3. Stripe fee calculator

    To see what a card payment through Stripe leaves you, or the amount to charge so you receive a set figure.

  4. PayPal fee calculator

    The same for PayPal, with the rates editable because they vary by payment type and country.

  5. Etsy fee calculator

    For an Etsy listing: the listing, transaction and processing fees together, and what reaches you from each sale.

Where pricing goes wrong

Margin and markup are different numbers

A 50% markup on a $100 cost sells for $150, which is a 33% margin. Pricing with a markup when you meant a margin is one of the most common ways a business ends up underpriced without noticing.

A discount takes a bigger share of profit than of price

On an item that sells for $100 and costs $60, a 20% discount cuts the price by a fifth and the profit in half. Work out the margin after the discount before you decide how deep it goes.

Fixed fees hurt small sales most

Most payment fees combine a percentage with a fixed amount per transaction. The smaller the sale, the larger the share the fixed part takes. To receive an exact amount, gross it up: adding the percentage to the price leaves you slightly short.

More free tools