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Website and search tools

The files that tell search engines and social apps how to read your site are small and unforgiving. One wrong line in robots.txt can hide a whole site from search, and a missing tag turns a shared link into a bare address.

These generators build each file from fields you fill in, check them as you go and give you the code to paste.

Which one you need

  1. Schema markup generator

    To tell search engines what the business is, where it is, its hours and what a page is about, in the JSON-LD format Google reads.

  3. Open Graph generator

    To control the title, description and image a link shows when it is shared in a text, an email or a social post.

  4. Favicon generator

    For the icon in the browser tab, on a phone's home screen and beside your site in Google's results.

What these files do not do

robots.txt controls crawling, not indexing

A page blocked in robots.txt can still appear in Google if other pages link to it, shown without a description. To keep a page out of results, leave it crawlable and give it a noindex tag.

Structured data makes a page eligible, not featured

Correct schema lets Google show stars, hours or other detail beside a result. Whether it does is Google's decision, and markup that describes things the page does not show can get the rich result taken away.

Shared previews are cached

Social apps keep the preview they read the first time a link was shared. After changing your Open Graph tags, an old title or image can keep showing until the app reads the page again.

More free tools