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Writing and text tools

For the checks that come up while writing ad copy, posts, page titles and emails: how long it is, what changed between two drafts, and whether the capitalization is the one you meant.

Which one you need

  1. Character counter

    For anything with a hard limit: ad headlines, meta descriptions, bios and text messages. Set your own limit and see what is over.

  2. Word counter

    For longer writing: word count, the words you repeat most and how long it takes to read.

  3. Text compare

    To see exactly what changed between two versions of a page, a contract or a piece of copy.

  4. Case converter

    To switch a block of text to title case, sentence case or capitals without retyping it.

  5. Fancy text generator

    For styled letters in a bio or a post, copied as text rather than an image.

Counting is not as simple as it looks

Platforms count characters differently

An emoji or an accented letter can count as one character on one platform and two on another. The character counter shows each way of counting, so a line that looks short is not cut off when it is published.

Styled letters are symbols, not a font

Fancy text is made of separate Unicode symbols. Screen readers can read them out letter by letter or skip them, and search does not treat them as the plain word, so keep them out of your name and anything people search for.

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