Margin calculator
Gross profit margin40%
Cost $60.00Gross profit $40.00
- Gross profit per unit
- $40.00
- Markup on cost
- 66.67%
- Total revenue
- $100.00
- Total gross profit
- $40.00
Target margin scenarios
| Target margin | Selling price / unit | Gross profit / unit | Markup |
|---|---|---|---|
| 10% | $66.67 | $6.67 | 11.12% |
| 20% | $75.00 | $15.00 | 25% |
| 30% | $85.72 | $25.72 | 42.87% |
| 40% | $100.00 | $40.00 | 66.67% |
| 50% | $120.00 | $60.00 | 100% |
| 60% | $150.00 | $90.00 | 150% |
Calculation formulas
Gross profit = selling price − cost. Gross margin = gross profit ÷ selling price × 100. Markup = gross profit ÷ cost × 100. Target selling price = cost ÷ (1 − target margin ÷ 100).