ReferenceGoogle Ads account suspension
Requesting a chargeback
Google can suspend an account when an advertiser asks a bank or card issuer to reverse a legitimate Google Ads charge, which the page calls requesting a chargeback. Make any changes the policy needs, then appeal the suspension once. The page gives no separate steps to lift this suspension.
At a glance
- Where it shows
- The account status, as suspended, with the appeal option under Appeal suspension.
- What stops
- The whole account stops serving.
- How serious
- High. It suspends the whole account.
What it means
The trigger is the request itself: asking a bank or card issuer to reverse a legitimate Google Ads charge. The page describes the suspension in those terms and gives no separate steps for lifting it.
What actually triggers it
A bank or card dispute on a Google Ads charge
Asking your bank or card issuer to reverse a Google Ads charge is the trigger the page names.
A dispute on a charge that was correct
The page describes the reversal as applying to a legitimate balance. A dispute over a charge that was correct is the case the page covers.
Fix it in this order
- Correct the policy issues on the account before you appeal.
- Under Appeal suspension, submit one appeal.
- Wait for the decision before submitting another appeal.
When to appeal
Appeal once, and only after the policy issues are corrected. Too many appeals for the same suspension may not be processed.
Often confused with
A suspension for a payment you owe. A chargeback request is a reversal you asked your bank to make. Both suspend the account, and the way out differs.
A suspension Google applies to payment patterns it reads as suspicious. Here the cause is a request you made to your bank.