Fix a suspended Google Ads account

1. 1Sign in to Google Ads and read the notification across the top of the screen. In the suspension email, write down each reason it names.
2. 2If the notice asks you to confirm your payment method or make a payment, Google says the account is paused, not suspended. Click Admin, open Policy, click Account, and click Start task on the payment task.
3. 3If the notice mentions a strike, it is a temporary hold. Fix every violation and submit the acknowledgement form, and ads resume 3 or 7 days after the hold began; until you do one or the other, the hold stays. A successful appeal of the strike releases it at once.
4. 4If you see users or charges you do not recognize, Google may have suspended the account to block unauthorized charges. Report it with the form on Google's account suspensions overview page.

Each suspension reason has its own fix and appeal tips, so work from the reason Google names.

1. 1Do not open a new account to keep ads running, and tell anyone who manages your ads not to. Google lists creating new accounts after a suspension to get back into Google Ads as circumventing its systems, and says accounts sharing an email, a payment method or a manager account with a suspended one may be suspended too.
2. 2If the account owes a balance, find the declined or unpaid charge on the Billing Summary or Transactions page and pay it. If Google asks you to verify the payment method, click Complete Payment Verification in the right-hand panel.
3. 3For a policy reason, change the ads, landing pages and site content the email points to, in every account on your list. Remove what breaks the policy rather than rewording around it.
4. 4If Google asks for advertiser verification, complete it under Admin, Policy, Account before you appeal.
5. 5Write down what caused the problem, what you changed and when. That record becomes the appeal.

1. 1In the suspended account, click Contact Us in the notification at the top of the screen. The appeal form opens on the right.
2. 2Explain who runs the account, why any other accounts exist, what went wrong and what changed. Google asks for thorough, accurate and honest appeals, and reinstates accounts only in compelling circumstances, such as a mistake.
3. 3If several accounts are suspended, send a separate appeal from each. Submit the form and keep a copy.

Google says that when it sees the appeals function misused, it stops processing certain appeals for 7 days, so wait for the decision before sending more.