ReferenceMicrosoft Advertising tracking error
No recent conversions
No recent conversions means the UET tag is active but this conversion goal recorded nothing in the last seven days. Microsoft names three causes: the goal was set up wrong, the pages with the conversion are not tagged, or nobody converted. Check the goal's scope, window and status first, then the clicks, then test the goal with UET Tag Helper.
At a glance
- Where it shows
- In the Tracking status column on the Conversion goals page under Conversions.
- What stops
- Nothing on the tag. The goal records no conversions, so reports and conversion bidding see none.
- How serious
- No penalty. It can be true, or it can hide leads that are not being counted.
- How long
- Microsoft counts the last seven days.
What it means
A conversion goal's tracking status follows its UET tag until the tag is active. Then it can read one of two things: Recording conversions, when the goal recorded at least one conversion in the last seven days, or No recent conversions, when it recorded none.
So this status says the tag is fine. The question is whether the goal is watching for the right thing, on the right pages, in the right account, and whether enough people clicked the ads to expect a conversion at all.
What actually triggers it
The goal's scope is the wrong account
A goal is scoped to an account or to all accounts under a manager. Microsoft's first check is that the scope is the account where the conversions are expected.
The conversion window is too short
A goal counts a conversion only inside its conversion window after the click. A short window on a business where people take days to call or book leaves real conversions outside it.
The goal is paused
A goal whose Status reads Paused records nothing. Microsoft says to change it to Enabled.
The thank-you page or event the goal watches is untagged or renamed
Microsoft names an untagged conversion page as a likely cause. A form that stopped sending visitors to the thank-you page, or a page address that changed, leaves a destination goal waiting for a visit that never comes.
Too few clicks to expect a conversion
Microsoft's second check is whether the campaigns got enough clicks within the goal's window. A small budget on Microsoft's network can have a week with no conversion and nothing wrong.
Leads arrive by phone
Not on Google's help page
A goal that counts form submissions records nothing for customers who call the number on the page instead. Calls need their own tracking.
Fix it in this order
- Go to Conversions, then Conversion goals, select the goal and choose Edit, then Edit goal, then Next to reach Goal details.
- Check that Scope is the account where the conversions should appear, and that the Conversion window is long enough for how customers decide.
- Back on the Conversion goals page, check the goal's Status column. If it reads Paused, change it to Enabled.
- Go to Campaigns, then Overview, and check the Performance tile for the clicks within the goal's window.
- On the Conversion goals page, hover over the goal's Tracking status and select Test this conversion goal. In UET Tag Helper, enter the landing page, select Start test and complete the conversion yourself.
- When it shows Conversion found or Problem encountered, select View report and fix what it names, then check again after 24 hours.
Microsoft notes that UET Tag Helper does not capture custom events for code-free conversions, so test those by completing the action and checking the goal a day later.
Running Microsoft Advertising beside Google is one of the things we sell, and the tracking goes in before any budget is spent. A status like “No recent conversions” is the kind of problem we fix as part of it.
Often confused with
Nothing has arrived from the tag in 24 hours. Every goal on the tag shows it. No recent conversions is about one goal on a working tag.
Awaiting conversions in Google Ads
Google's nearest status for its own conversion actions. The two platforms count separately, so their numbers rarely match.