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Consumer Review Fairness Act

CRFA / non-disparagement clause / gag clause / 15 U.S.C. 45b

In short

The Consumer Review Fairness Act voids contract terms that stop customers reviewing you. A provision of a standard-form contract is void from the start if it bars a review, penalizes one, or takes the reviewer's intellectual property. Removing abusive or irrelevant content is still allowed.

The statute does something unusual. It does not fine you for the clause, it deletes it. A provision of a form contract is void from the inception of such contract if such provision prohibits or restricts the ability of an individual who is a party to the form contract to engage in a covered communication. The same applies to a provision that imposes a penalty or fee against an individual who is a party to the form contract for engaging in a covered communication, and to one that takes the reviewer's intellectual property in the review.

Form contract has a definition worth knowing, because it is what brings ordinary terms and conditions inside the law. It means standardized terms imposed on an individual without a meaningful opportunity for such individual to negotiate the standardized terms. Online terms nobody reads are the central case rather than an edge case. The statute carves out one relationship explicitly: form contract does not include an employer-employee or independent contractor contract.

What counts as a review is broad. The FTC says the law protects a broad variety of honest consumer assessments, including online reviews, social media posts, uploaded photos, videos, and adds that it also applies to consumer evaluations of a company's customer service. So this is not only about star ratings on one platform.

The law still leaves you room, and the room is specific. A company may prohibit or remove content that contains confidential or private information, that is libelous, harassing, abusive, obscene, vulgar, sexually explicit, that is unrelated to its products or services, or that is clearly false or misleading. The FTC then closes the obvious loophole in one sentence: it is unlikely that an assessment or opinion you disagree with meets the clearly false or misleading standard.

In practice

This cuts two ways for a business buying services. Your own terms, and any terms a supplier drafts for you, may contain a non-disparagement clause that is already void and doing nothing except suggesting you would use it. And when you are the customer, a clause restricting what you may say about a supplier is worth reading against this law before you decide it binds you.

Not the same as

Removing a specific review
The law is about contract provisions, not about moderation. Taking down abusive or irrelevant content is explicitly preserved.
Defamation
The statute says nothing here affects a civil cause of action for defamation. An untrue statement of fact is a separate matter with its own rules.

Why it matters to you

Non-disparagement language survives in templates long after it stopped working. It also costs more than it protects. A clause void from inception cannot be enforced, and its presence is the kind of thing regulators and journalists notice. The FTC says Congress gave enforcement authority to the Federal Trade Commission and the state Attorneys General. It adds that a violation of the CRFA will be treated the same as violating an FTC rule defining an unfair or deceptive act or practice.

What to ask or check

  1. 01Do our terms, or any supplier's, restrict what a customer may publish about us?
  2. 02Does any agreement ask a customer to hand over rights in their own review?
  3. 03When we remove a review, which of the permitted grounds are we relying on?

What people get wrong

That a non-disparagement clause is simply unenforceable in practice. The statute is stronger than that: such a provision of a form contract is void from the inception of the contract, so it never had effect at all.

Red flags

  • Terms and conditions that mention reviews at all, beyond a moderation policy.
  • An agreement that claims rights in content a customer writes about you.
  • A review removed because somebody disagreed with the opinion in it.

Who owns it

Whoever approves the contract template, which is usually not whoever answers the reviews.

Where you will see it

In online terms and conditions, in service agreements drafted from a template, and in the settlement letter nobody should be sending.

Review suppression

Review suppression is hiding or removing customer reviews based on how negative they are. The FTC rule allows moderation as long as the criteria are applied equally regardless of sentiment. What it prohibits is implying the reviews you display represent all of them, and using false accusations or threats to get one taken down.

Incentivized reviews

An incentivized review is one a customer wrote after being offered something for it. The FTC rule does not ban that. It bans conditioning the incentive, expressly or by implication, on the review expressing a particular sentiment. Adding a disclosure does not fix a five-star requirement.

Typical results

Typical results is the standard a testimonial has to meet before it can be advertised. The FTC Endorsement Guides treat a specific result as a claim about what customers will generally achieve, and the Commission tested the usual disclaimers. Neither one reduced that impression, so a caveat does not fix an unrepresentative case study.

Trademark

A trademark is a word, phrase, symbol or design that identifies your goods or services and indicates where they come from. It is not ownership of the word itself. The USPTO is blunt about that: rights attach to how the word is used with your specific goods or services, not to the word in general.

Hiring an SEO

Google publishes its own advice on hiring an SEO, and it is blunter than most agency marketing. No one can guarantee a number one ranking, a claimed special relationship with Google is a warning sign, and you remain responsible for what anyone you hire does to your site.

Account ownership

Account ownership decides who keeps the advertising account and its history when an agency relationship ends. Google lets anyone with administrative access unlink from a manager account at any time. Microsoft names the fix when the account was created in the wrong place, and lists what cannot be moved.

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