How-to · Updated October 28, 2026
Get your Google review link and QR code
Updated October 28, 2026
5 minutes
To get your Google review link, open your Business Profile on a computer, select Read Reviews, then Get more reviews, and copy the link. Save the QR code from the same window. Test the link signed out, then send it to every customer the same way and offer nothing for a review.
Before you start
- A computer with a web browser, because Google makes the review QR code only on a computer.
- The Google account that manages the profile, signed in, so Search shows the owner's view of the profile.
- A phone that is not signed in to that account, to test the link the way a customer will see it.
Copy the link from your Business Profile
The link lives on the profile itself. Google names the path in its help page on review links.
- On a computer, sign in to the Google account that manages the profile, then search Google for your business name or go to your Business Profile.
- In the owner's view of the profile, select Read Reviews.
- Select Get more reviews. A window opens with the review link and a QR code.
- Select Copy to copy the link. Paste it somewhere you keep for good, such as your notes app or your texting tool's saved replies.
Save the QR code
Google says review QR codes "can only be generated on a computer browser, not on mobile devices." Do this step on the same computer.
- In the same Get more reviews window, right-click the QR code and choose Save image as.
- Put the image on what customers hold after the job: an invoice, a leave-behind card, a receipt or a sign at the counter.
- Scan the printed code with a phone before you order a batch. A code printed too small can fail to scan.
Test the link the way a customer sees it
A link that opens the wrong place costs every review sent with it, so check it once before it goes out.
- Open the link on a phone that is not signed in to the business's Google account.
- Check that it opens your business, with your name and address, and a place to choose stars and write a review.
- If it asks the tester to sign in, that is expected. Google says customers need a Google Account to post a review, and they can create one with a non-Gmail address.
Send it to every customer, and offer nothing
Asking for reviews is allowed. How you ask is where owners break Google's rules, and a broken rule can remove reviews you already have.
- Send the link to every finished job, the same way each time. Google's policy bars merchants who "selectively solicit positive reviews from customers", so a link sent only to happy customers breaks it.
- Offer nothing for a review: no discount, gift, entry into a drawing or free service. Google's policy names "payment, discounts, free goods and/or services" as banned incentives.
- Do not tell customers what to write or what to rate. The policy says merchants should not "request that specific content be included".
- Send it and leave. The policy says merchants "should not require or pressure users to leave ratings or write reviews while on the premises."
Check it worked
Ask the next customer you send the link to whether it opened straight to the review form. Then watch the review count on your profile over the next few days, since Google checks a new review before it shows.
If a customer says they posted and nothing appears after a few days, work through finding missing reviews before you change how you ask.
Can I shorten the link or use a link generator?
The link Google gives you is already short enough to text. Many free generators build a review link from your Place ID instead, the code Google uses to identify a place on Maps. Google's Place ID page says place IDs "may change over time", and Google does not document the review URLs those tools build. The link you copy from your own profile is the one Google maintains, so it is the safer one to print.
If you shorten it with a link shortener, test the short link on a phone the same way, and keep the original so you can repoint it if the shortener goes away.
Where do I find my Place ID if a tool asks for it?
Google's Place IDs page has a Place ID finder: search your business name and the map shows the ID. You only need it for a tool that asks for it. To ask customers for reviews, the link from Get more reviews is enough.
I do not see Read Reviews or Get more reviews
The owner's view shows only to an account with access to the profile. Check you are signed in to the account that manages it. If someone else holds the profile, ask them to add you as a manager, or request access if nobody at the business can reach it.
Is review gating illegal?
Asking only happy customers for reviews, often called review gating, breaks Google's policy, which bars merchants who "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers". Whether it also breaks a law depends on where you are and how it is done. In the United States the FTC has its own rule on consumer reviews, and the answer on getting more reviews covers what it bans.