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What is GEO, or AI search optimization?
The short answer
It means making your pages easy for AI answer tools, like ChatGPT and Google's AI Overviews, to read and quote. In practice it is careful SEO: one clear answer per page, the words on the page itself, labels in the code that tell machines what each page covers, and a plain text version for AI tools. Nobody can make an AI quote you, so the work is making it easy for one to.