About us and our services
Do you have a minimum ad spend?
The short answer
No minimum on the ad spend itself. There is a minimum management fee of $500 a month, and it stops mattering at $2,500 a month of ad spend, because 20% of $2,500 is $500. Above that it is just the 20%.
Where the minimum stops applying
The management fee is 20% of what you spend on ads, and $500 a month is the least it can be. Those two rules meet at $2,500. Spend $2,500 in a month and 20% of it is exactly $500, so the minimum and the percentage give the same answer. Below that, the minimum is what you pay. Above it, the minimum never comes up again.
Spend $1,500 and the fee is $500, because 20% of $1,500 is $300 and the minimum is higher. Spend $4,000 and the fee is $800, which is just the 20%.
What we will tell you if the budget is small
If the minimum would be most of what you pay us, we will say so and usually tell you to put the money into the ads instead. A management fee that is a large fraction of the budget it manages is a bad deal, and we would rather say it before you sign than have you work it out from an invoice.