Marketing for Dental Practices
Dental marketing splits into general dentistry (volume game) and cosmetic or implants (margin game). Each needs different ads, different landing pages, and different reviews strategy. We run that split for practices in Tempe, Chandler, Denver, and Boulder.
New patient acquisition
Google Ads on terms like dentist near me and accepting new patients drive consistent new patient flow. Pair with a free new patient exam offer to lower the trial barrier. Expect $50 to $150 cost per new patient at scale, depending on city.
Google Business Profile and reviews dominate map pack rankings. Practices with 200+ reviews at 4.8 stars routinely outbook practices with 50 reviews even at higher prices.
High-margin cosmetic and implant growth
Implants and Invisalign have 30 to 90 day consideration cycles and average tickets 5 to 30 times higher than a cleaning. Meta and Instagram work especially well here because the buyers research visually and the cycle is long enough for retargeting to do real work.
Educational content like how much do dental implants cost in Denver earns trust early. Financing offers and consultation incentives close the gap when the buyer is ready.
Ready to talk?
Tell us your services mix, capacity per week, and current new patient count. We will return a dental-specific plan with realistic new patient and implant case forecasts.
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