Schema Markup
Schema markup is structured code added to your pages that tells search engines exactly what each element means. A phone number is tagged as a phone number, a price as a price, a review as a review. With AI search becoming dominant, schema is the difference between getting quoted and getting ignored.
The schema types service businesses need
LocalBusiness for every location. Service for each service offered. FAQPage for question-and-answer pages. Review and AggregateRating for testimonials. BreadcrumbList for site structure. Each maps to a specific result type Google can display.
Add them in JSON-LD format in the page head. Test in Google's Rich Results tool. Most sites we audit have either no schema or invalid schema that Google ignores silently.
Why schema matters more in 2026
AI Overviews and ChatGPT answers pull heavily from structured data. Pages with clean LocalBusiness and FAQ schema get cited as sources two to three times more often than pages without. That citation drives traffic even when the user does not click your traditional listing.
Schema also unlocks rich features in Search like star ratings, FAQs in the result, and event listings. Each rich feature lifts click-through rate measurably.
Ready to talk?
We will scan your top 20 pages and send you a free schema audit showing what is broken, missing, or wrong, with the JSON-LD ready to paste in.
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