Marketing for Real Estate Agents and Brokerages
Real estate marketing is a personality and consistency business. Agents win listings by being top of mind in their sphere and farm area. Brokerages win by attracting agents and supporting recruitment. We run different playbooks for each in Phoenix, Mesa, Denver, and Colorado Springs.
Agent personal brand and farm area
Pick a farm area of 500 to 2,000 homes. Show up there every month with mailers, geo-targeted Meta ads, and door-to-door personal touches. The goal is to become the agent everyone in that ZIP thinks of when they consider selling.
Pair with Google Business Profile optimization for your name plus city. The combination of personal brand presence in farm and digital presence in search produces the most sustainable listing pipeline.
Buyer lead generation and conversion
Buyer leads from Facebook and Google are cheap but largely unqualified. Conversion to a closed transaction is 1 to 3 percent at best. The leverage is automated follow-up. Speed to lead and a 12-month nurture sequence convert leads that single calls drop.
Brokerages should focus on recruiting and retention marketing. Top agents move every 18 to 36 months. We design recruitment content that positions the brokerage as the home for serious agents.
Ready to talk?
Tell us whether you are an individual agent or brokerage and your target market. We will return a real estate marketing plan with realistic listing and buyer forecasts.
Book a Free Strategy Call