Marketing for General Contractors
General contractor marketing is patient work. Buyers planning a $150,000+ renovation research for 6 to 18 months before signing. The right system stays in front of them the entire time without burning cash on cold clicks every month. We run that engine for GCs in Scottsdale, Mesa, Boulder, and Denver.
Top-of-funnel awareness and capture
Meta and Instagram drive top-of-funnel discovery for renovations. Portfolio galleries, before-and-after photos, and time-lapse videos perform best. Free design guide PDFs are the proven lead magnet, capturing emails for a 6 to 12 month nurture.
Google Ads on specific terms like home addition contractor Boulder catches the few buyers who are actively searching now. CPCs are reasonable, conversion rates are high if your landing page is right.
Nurture and trust at scale
Email and SMS nurture sequences with project case studies, design tips, and warranty information close the trust gap over months. Most GCs we onboard have no nurture at all and lose the majority of their captured leads within 30 days.
Reviews on Houzz and Google move the needle most. We automate review collection and pair it with a referral program that incentivizes happy clients to introduce neighbors.
Ready to talk?
Send us your average project size, target service area, and ideal monthly project count. We will return a GC-specific 12-month marketing plan with realistic project forecasts.
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