Quality Score
Quality Score is Google's 1-to-10 rating of how relevant your ads, keywords, and landing page are to a searcher. Higher scores lower your cost per click and raise your ad position at the same bid. It is the single biggest lever most accounts ignore.
The three components you can improve
Expected click-through rate, ad relevance, and landing page experience. Expected CTR improves when your ad copy matches the searcher's intent. Ad relevance improves when the keyword appears in the ad headline and description. Landing page experience improves when the page loads fast, is mobile-friendly, and clearly serves the keyword.
All three are inside your control. Most accounts we audit score 5 or 6 across the board. Moving to 8 or 9 usually cuts CPC by 25 to 40 percent on the same keywords.
Where most accounts fail
Generic ads that say the same thing for every keyword. Landing pages that send all traffic to the homepage instead of a service-specific page. Slow pages on mobile. Forms with too many fields. Each of these caps Quality Score below 7.
Fixing the landing page alone usually moves the needle most because Google scores it across every campaign sending traffic there.
Ready to talk?
Want to know your current Quality Score and which fix would move it most? We will pull the report and send you a prioritized 30-day improvement plan for free.
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