What reports should I expect from a real marketing agency?
A real agency sends you numbers weekly and a written summary monthly. The metrics should match how your business actually makes money. If you only see impressions and clicks, you are getting a vanity report, not accountability.
What should appear on the report
Booked appointments. Cost per booked appointment. Revenue from new customers acquired this period. Cost per acquired customer. Then secondary metrics like leads, cost per lead, conversion rate, and channel mix.
Vanity metrics like impressions, reach, and engagement should appear last or not at all. They are inputs, not outcomes. If the report leads with reach instead of revenue, the agency is hoping you do not notice the outcomes are bad.
Cadence and accountability
Weekly numbers in plain text or Slack so you can spot problems early. Monthly written summary with three things that worked, three things that did not, and three things being tested next month. Quarterly strategy review with a written 90-day plan and explicit KPIs.
Anything less and you will end up six months in with no idea whether the relationship is working. We share this exact format with every client because it forces both sides to stay honest.
Ready to talk?
We will send you a sample of the exact weekly and monthly reports we send our clients. Use them as a benchmark for what to demand from anyone you work with.
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